Kadam Auto Rules: 8 Video Lessons on Ad Automation and Optimization

Please note: To enable Kadam Auto Rules, contact your account manager.

How can you spend less time on manual optimization, control ad spend, and scale profitable campaigns? Kadam Auto Rules help you automate the management of placements, creatives, budgets, and bids based on real performance data.

We’ve created a free eight-part video course showing you how to set up Auto Rules and use Advanced Statistics for more precise traffic optimization.

Lesson 1. What Kadam Auto-Rules Are: Protect Your Budget 24/7

Discover how Auto Rules monitor campaign performance every five minutes, automatically exclude underperforming traffic, and help scale successful campaigns. We cover the four types of Auto Rules and explain which tasks you can automate with each one.

Watch Lesson 1

Lesson 2. Postback Setup and Test Conversion

Before enabling automation, it’s important to make sure your conversion data is being tracked correctly. We show you how to configure Postback, map conversion statuses, run a test conversion, and set a target conversion value for accurate performance calculations.

Watch Lesson 2

Lesson 3. Placement autorule setup: blacklist and return

How can you automatically exclude placements that spend your budget without generating conversions and bring them back when delayed conversions come in? We demonstrate two complementary Auto Rules that help control costs while preserving promising traffic sources.

Watch Lesson 3

Lesson 4. Campaign Auto Rule setup: campaign stop

Learn how to automatically pause campaigns when CPL and spending exceed your defined thresholds. We also cover the opposite scenario: increasing daily budgets when campaign ROI meets your targets.

Watch Lesson 4

Lesson 5. Creative Auto Rule setup: stop creative

See how to automatically pause ad creatives that aren’t delivering the expected results. We explain how to set spending and conversion conditions to manage individual creatives without constantly monitoring their performance manually.

Watch Lesson 5

Lesson 6. Auto Rule management: pause, edit, and review

Learn how to edit, pause, and delete existing rules, and check which actions they’ve triggered. You’ll find out where to see campaigns and creatives paused by Auto Rules and how to track changes to your placement blacklist.

Watch Lesson 6

Lesson 7. Extended Statistics Autorule

Move on to automated bid optimization for individual traffic segments. We explain how EPC is calculated, how bid multipliers work, and how to combine multiple Auto Rules to manage traffic buying across platforms, sources, and placements.

Watch Lesson 7

Lesson 8. Extended Statistics: How to Analyze Campaigns by Data Segments (Workshop)

Using real campaign examples, we show how to analyze traffic across different segments, identify underperforming placements, and preserve profitable traffic volume. We also cover individual bids, win rate, choosing the right reporting period, and finding opportunities to scale.

Watch Lesson 8

Start Optimizing Your Campaigns More Effectively

Eight videos, approximately 39 minutes of practical explanations and examples. Follow the course from the beginning if you’re new to Auto Rules, or jump straight to the lessons that match your current needs.