More Precise Adult Targeting: 40+ Subcategories in Kadam

We’ve expanded Adult targeting options in Kadam! Advertisers now have access to 40+ subcategories, giving them greater control over where their ads appear and how they reach their target audiences.

Instead of targeting the entire Adult category, you can select specific segments such as Mature, Webcams, VR, Cartoons, and more. Kadam’s ML technology automatically classifies each page in real time, at the moment of an ad request.

What can you do with the new options?

• Flexible targeting: Target the entire Adult category, select specific subcategories, or exclude unwanted segments.
• Detailed analytics: Use the Page Category parameter in Stats to compare impressions, CR, CPA, and CPC across subcategories.
• Data-driven optimization: Identify the best-performing segments and adjust your campaign settings based on actual results.

How to get started

Open your campaign → Targeting → Category → Adult.

To analyze performance, go to Stats and add the Page Category parameter to your report.

Try the new targeting options in your Kadam account!