VAST Video Ads: A New Monetization Format Is Now Available in Kadam

A new advertising format, Video Ads, is now available in the Kadam publisher dashboard. It is already listed among the available formats with a New label, and the first websites to connect it are showing high profitability: in terms of average CPM, video outperforms push, banner, and in-page formats and is at the second place after clickunder.

How the Video Ads Format Works

The format is based on VAST, or Video Ad Serving Template: a URL containing an advertising feed for a video player. Publishers do not need to store advertising videos on their own servers. The player requests the VAST URL, receives an XML file containing the ad, displays it as a pre-roll, mid-roll, or post-roll, and sends statistics on impressions, views, and clicks. The main video content then starts playing.

Why You Should Connect the Format

Over the past six months, advertiser demand for video traffic in Kadam has increased almost 100-times. More than 102 advertisers are already working with the format, ensuring a high fill rate and supporting bid growth.

Current Video Ads performance:

• CPM is approximately 6 times higher than for push and banner;
• CPM is approximately 8 times higher than for in-page;
• average CTR is 2.74%;
• In terms of profitability, the format is second only to clickunder.

At the same time, the Video Ads Format does not necessarily replace formats that are already connected. On websites with video content, it creates an additional monetization opportunity and can run alongside banners, popunder, and clickunder.

One of the most effective combinations is Video Ads + Clickunder + Banner on the same website.

Which Websites Are Suitable for Video Ads

The format is primarily suitable for websites that already use their own or an embedded video player:

• streaming and entertainment platforms;
• websites with movies, TV series, and other video content;
• news websites;
• mobile websites;
• websites that are already monetized through popunder, clickunder, and banner.

The main volume of video traffic currently comes from Tier 2 and Tier 3 GEOs: Bangladesh, India, Egypt, Indonesia, and Uzbekistan.

The top GEOs by revenue include Azerbaijan, Mexico, Morocco, and Uzbekistan. The average CPM range is $0.8–$1.6.

How to Connect Video Ads

The setup takes only a few minutes:

1. Open the ad unit section and click Add Block.
2. Enter the block name and select the Video Ads format marked New.
3. Add the page address in the Page URL field and specify the main website keywords, for example, free downloads or free movies online.
4. Get the VAST tag URL and add it to your video player settings.

The Video Ads format is already available in the Kadam publisher dashboard. Create a new block, connect the VAST URL to your video player, and test additional monetization for your traffic.

FAQ

What Is a VAST Tag?

It is a URL containing an advertising feed for a video player. Through this link, the player receives the advertising video, display settings, and links for transmitting statistics. There is no need to store the video on your own server.

Can Video Ads Be Used Together with Other Formats?

Yes. Video advertising can run alongside banners, popunder, and clickunder, creating an additional source of revenue on pages with video content.

How Long Does the Setup Take?

You need to create a Video block in the dashboard, specify the Page URL and keywords, get the VAST tag URL, and add it to the video player. With a ready integration, the setup takes only a few minutes.