Why traffic from India is profitable for Popunder

India has millions of users who open websites from mobile devices every day, and thousands of platforms looking for a stable monetization model.

Popunder fits this scenario perfectly: a non-intrusive format, easy integration, and high CPM at large volumes.

According to Kadam statistics for 2025:
Average CPM: ~$0.22
CPM Range $0.0001 – 2.4977
Fill Rate: 99%
Mobile Traffic Share: 90%+

📈 For websites oriented toward an Android audience, this is one of the most stable monetization formats, with predictable rates and clear analytics.

Behavior of the Indian audience: engagement and interest in offers

Users from India click on Popunder formats more often than in most Asian GEOs.

The reason is affordable mobile internet, a habit of interactive formats, and high interest in apps, games, and VPN services.

In the verticals utilities, APK, VPN, and iGaming, Popunder consistently provides good CR and high CTR.

What affects CPM in India

CPM in Indian traffic stays at the level of $0.22–$0.27 due to a combination of three factors:

A high share of Kadam’s direct advertisers: buying impressions at a good rate without intermediaries.
Automatic optimization of impressions through the internal algorithm, each ad is matched to user behavior.
Stable mobile demand: advertisers actively work with traffic from India for Android applications and gaming offers.

How Kadam helps scale monetization

Opportunity	What the publisher receives
Direct advertisers	Real offers without intermediaries, stable payouts
AdSpyglass integration and directly	Fast profitability check without complex integration
High-quality moderation of creatives	No low-quality offers, maximum transparency
Support	Assistance with setup and scaling of platforms

Real results of publishers with Indian traffic

Metric	Average value	Trend
CPM (mobile)	$0.22	consistently high at large volumes
CPM (desktop)	$0.21	evens out at low volumes
Fill Rate	99%	almost full fill
eCPM growth after connecting to Kadam	+10–20%

Even with high traffic volumes, Kadam maintains a balance between CPM and fill: revenue does not “drop” when impressions increase.

Which websites get the best results

Type of platform	Monetization potential
APK and utilities	Maximum: mobile traffic reacts actively
VPN websites	High: relevant audience and high CTR
Gaming websites	Medium–high: stable volumes, frequent repeat visits
Content and blogs	Medium: high engagement, constant flow of users

Connect Indian traffic to Kadam and start monetizing.

If your platform receives visitors from India, Popunder is the best format to turn this volume into profit. Kadam offers fair rates, fast integration, and algorithms that scale together with your traffic.