Push + Popunder: How to Combine Formats for Maximum Profit

This guide for publishers explores how to earn from web traffic by running push ads and popunders. Learn how to combine the formats and boost profits.

What Are Push Ads and Popunders?

A push ad is an advertisement that appears on a webpage (as an in-page push) or a smartphone (as a mobile push). For successful push monetization, advertisers create compelling creatives, and publishers place them on their resources.

A popunder landing page opens in a new tab behind the one the user is currently scrolling. The format is considered non-intrusive but is known for high lead generation and ROI. Popunders are easier to run than push or native ads.

How Push Traffic Works

To receive push notifications, users must either allow them in a browser or subscribe. Notifications keep coming until the user unsubscribes, which is why push campaigns are known for their stable traffic. Still, there are some nuances. For instance, traffic from calendar push ads can vary depending on the day the notification is sent.

How Pop Traffic Works

Popunder campaigns feature landing pages that take the full width of a mobile or desktop screen, grabbing attention with a bright design and a clear Call-to-Action. Every click on these ads generates pop traffic.

Push and Pop Ads in Traffic Arbitrage

Marketers value both formats. Popunders have high conversion rates and CTR. They attract cold audiences in dating, gambling, gaming, software, and sweepstakes niches.

Push ads, on the other hand, have lower click-through rates (3.4%–4.6%) since they require users to take deliberate actions. However, they work great for warm audiences and pair perfectly with pop ads.

Why Combine Push with the Popunder Format?

This combo is a popular strategy. The two formats engage users at different stages of their journey to get to know the product. They offer a distinct UX but together help boost website visits and app installs.

Conversion Growth and Higher Profitability

You can earn more. Publishers can more than double their revenue by running ads in multiple formats. In contrast, earning from pop ads alone is more difficult. Plus, there is a high demand for combined campaigns since they deliver strong CRs and are cost-effective for advertisers.

Boosting Returns with the Push + Popunder Combo

If you work with a network that efficiently buys your traffic, you can achieve a high eCPM.

CPA Rates and CPC Rates

Advertisers use CPC and CPA models for popunder campaigns. The CPA Target model works well if your site consistently delivers conversions from push ads. In that case, you earn based on results (clicks or purchases).

For a push + popunder strategy, advertisers will likely request a combined approach with both CPC and CPA models.

In 2025, advertising requires targeting optimization and personalization. Let’s break down how to monetize your traffic profitably based on current trends.

Ad Networks for Push and Pop Traffic

To automate your website monetization, we recommend working with ad networks as you get access to verified offers from reputable advertisers, who even offer to purchase platforms sometimes.

Popular Affiliate Networks and Their Features

One of the leading networks is Kadam. More than 100,000 publishers choose to work with us because every ad goes through multi-layer moderation, and over 80,000 advertisers are ready to pay for placements. Publishers also use platforms like RichAds*, PropellerAds*, and Evadav* for similar opportunities.

The crucial factors when choosing a network is a large range of advertising clients ready to work with your traffic.

Practical Tips for Website Monetization

If you want to boost your earnings, these are common mistakes to avoid. Pay special attention to this list if your metrics aren’t moving in the right direction.

Many publishers:

• Do not evaluate eCPM.
• Forget about mobile traffic monetization.

Avoid these pitfalls, and you’ll be on the path to great results.

Push and Pop Formats in 2026

Ad formats are changing, but now combining popunders with push ads is one of the most profitable strategies. Such campaigns will continue to be in high demand from thousands of advertisers.

We anticipate a growing emphasis on precise targeting, personalization, localization, and security, as well as an increase in mobile traffic demand. If you want to make ad management easier, work with a trusted network.

👉 To test the push ad + popunder combo, try out our services. Connect your site to Kadam and get instant access to profitable offers!

FAQ

How does combining push and popunders affect profits?

These formats complement each other perfectly, so the combination increases ad revenue, which in turn boosts your financial results.

Which GEOs are best for multi-format campaigns?

Both expensive traffic from Tier-1 countries (the USA and Canada) and from more affordable Tier-2 markets (Eastern Europe and LATAM) are suitable.

Which offers work best with the push and popunder combo?

You can test both formats in the iGaming, sweepstakes, and e-commerce niches. Focus more on push ads if you are working with finance and crypto offers.

How can a beginner start working with push ads and popunders?

Try placing the code for a simple popunder and see the results.

*All mentioned brands are the property of their respective owners. This material is not affiliated with and does not reflect the views of the owners of these companies.