How to monetize traffic in Russia with Popunder: high CPM and stable revenue

If your website has users from Russia, you already have traffic that advertisers are ready to buy at high rates.

The Russian audience demonstrates excellent engagement and conversion in the Popunder format, which means stable CPM and transparent monetization.

According to Kadam’s internal data, publishers with traffic from users in Russia in 2025 receive:

• Average CPM: $1.85
• CPM Range $0.0001 – $8.3797
• Average Fill Rate: 99%

This makes RU traffic especially valuable for publishers with gaming, content, and file-related websites.

What makes Popunder effective

1. A large share of active users: high CTR and CR, especially on mobile.
2. Popular verticals: iGaming, VPN utilities, media services, content portals.
3. Direct advertisers: Kadam works directly with advertisers, which increases CPM and reduces the risk of low-quality offers.
4. Kaminari Click anti-fraud guarantees transparent statistics and excludes bot traffic.
5. Regular payouts: regular weekly payouts on Thursdays, with no holds, minimum payout $15.

💬 Publishers with Russian traffic report an average eCPM increase of 10% after switching from other networks.

Examples of results

• CPM (mobile) ~ $3.01
• CPM (desktop) ~ $1.68

RU traffic consistently delivers high CPM thanks to the combination of audience quality and transparent optimization in Kadam.

How Kadam helps monetize platforms with users using Popunder

💡 Kadam is available in AdSpyglass, the largest platform for comparing Popunder networks. This confirms the network’s reputation and allows publishers to see real rates before connecting.

Which platforms with Russian GEO are suitable for the Popunder format

Check how much your traffic can earn with Kadam

If you have an audience from Russia, connect to Kadam and get the maximum from every impression.

Simple integration, regular payouts, and stable revenue — everything you need for effective monetization.

👉 Add your site and start monetizing →