Best Google AdSense Alternatives for Website Monetization

Google AdSense has long been the go-to platform for marketers looking to make revenue from website traffic, but that doesn’t mean it’s the best fit for everyone. This article will describe a few of the best AdSense alternatives on the market and explain the benefits of switching.

Why Try an AdSense Alternative?

Whether you’ve tried AdSense and encountered difficulties with the platform or just want to shake things up, there are many reasons why you might want to switch to an alternative.

Common Issues with AdSense

Many people wondering how to monetize a website will try out AdSense first, but the platform isn’t without its issues. For one thing, it has quite a strict approval process, making it difficult for new businesses to join. Additionally, it has limited ad flexibility and isn’t necessarily the most profitable option for certain niches and GEOs.

Why You Might Consider Switching

There are several situations in which switching to an AdSense alternative might make sense. For example, they might have rejected or banned your website, or you may want to explore options with faster payouts and more varied ad formats.

Different Types of Website Monetization

If you’re looking to monetize blog traffic, there are plenty of options for you to consider, some of which we’ll break down for you here.

Display Ads

Display ads are a broad category, covering everything from banners and native ads to push notifications and popunder monetization. You can combine these methods or test them individually to see which suits you best. 

Direct Offers, Networks, and Affiliate Monetization

Instead of relying entirely on impressions, you can also consider earning commission for affiliate offers, joining CPL/CPA monetization networks, or selling ad space on your website.

What You Need in an Ad Network

If you’re looking for an AdSense rejection solution, joining another ad network could be a good option, but there are some finer points you must consider first.

CPA vs CPC vs CPM Networks

Different network models pay differently:

• CPA: cost per action
• CPC: cost per click
• CPM: cost per mille (i.e., cost per 1,000 impressions)

The right payout model for you is the one that best suits your traffic and user behavior.

Application Processes, Payment Terms, and GEOs

There are a few other factors to consider beyond the payment model. For example, you should investigate whether the network’s approval process is friendly to your particular niche and traffic type. You should also make sure that it offers low payment thresholds and quick payouts, and that it supports your target countries.

Best Non-AdSense Ad Networks

When looking for high paying ad networks, you have plenty of options beyond AdSense, just read on and see!

Best Ad Networks for Different Types of Traffic

Different ad networks suit different types of traffic. For example:

• Ezoic: best for content-heavy sites
• AdThrive: offers strong earnings for U.S. traffic
• Monumetric: more accessible for smaller sites

Kadam is another option. It’s highly versatile, friendly to small publishers, and geared towards flexible monetization.

Best Networks for Push, Pop, Native, and Contextual Ads

Some marketers fall out of love with AdSense because of its limited array of ad types. By contrast, Kadam provides access to the 7 most popular ad formats, including banners, native ads, and push notifications. Adsterra, PropellerAds, and MGID are examples of other platforms that offer a decent selection.

How to Switch from AdSense

If you’re currently using AdSense but are considering a few contextual ad alternatives, there are some things to consider first.

Testing Out Monetization Alternatives

Before making the switch, perform split testing to compare AdSense’s performance against your new networks. Also, be sure to pay close attention to metrics like bounce rate, page speed, and RPM for further insights.

Steering Clear of Revenue Drops

If done strategically, moving away from AdSense won’t necessarily lead to a drop in revenue. To avoid such an outcome, optimize ad placements for engagement with website traffic and consider using affiliate links for additional income.

FAQ

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