How to Effectively Use Retargeting?

Here’s a hard truth: the average conversion rate from lead to paying customer in e-commerce is just 1.84%. For more volatile industries like gambling, betting, or crypto, it can dip below 1%. With so much effort driving traffic, how can you avoid the endless cycle of chasing leads that don’t convert?

The answer is powerful, precise, and refreshingly modern: retargeting.

Retargeting gives you a second chance to engage those who’ve already shown interest – to turn curiosity into commitment. It’s not just about reaching your audience; it’s about reminding them why they clicked in the first place.

Ready to break free from the hamster wheel and finally move the needle on conversions and retention? Retargeting might just be your secret weapon.

1. What is Retargeting?

How does retargeting work?

Retargeting tracks users who’ve interacted with your website, app, or content- like someone who visited a product page but didn’t make a purchase. A pixel drops a cookie in their browser, allowing you to follow up with tailored ads as they browse other sites or scroll social media. These personalized reminders keep your brand top-of-mind and significantly increase the chance of converting interest into action. 

Why is retargeting effective?

Retargeting is not just about bringing leads back by constant reminders of your brand existence, it influences your brand perception much more than you can imagine. 

Let’s take a closer look at retargeting goals: 

• Bring potential customers back to your webpage
• Offer additional goods and services to potential customers
• Show special offers and new features
• Raise brand awareness
• Improve ad campaigns overall performance
• Increase lead conversion – registrations, sign-ups, applications
• Boost conversions to key actions – first deposit, purchase
• Re-engage lost users – bring back those who dropped off

2. How Retargeting Works with Kadam

Why does retargeting with Kadam stand out?

At Kadam, retargeting isn’t just an add-on – it’s a strategic advantage. What sets us apart is the broad range of verticals we support, including:

• iGaming
• Betting
• Adult
• Dating
• Finance
• E-commerce
• …and more.

Unlike basic retargeting solutions, Kadam’s platform is tailored to help you maximize ROI at every stage. Here’s what you can achieve with us:

• Boost CTR with highly relevant, timely creatives
• Enhance funnel performance – from initial registration to repeat deposits
• Lower CPA by reaching users who already showed interest
• Increase GGR through smarter, data-driven re-engagement

Whether you’re scaling an e-commerce brand or optimizing a high-stakes vertical like gambling or crypto, Kadam’s retargeting tools give you the precision and reach to convert better, faster, and more often. 

3. What sets Kadam apart?

In addition, it’s worth emphasizing the advantages that set Kadam apart from other retargeting providers:

• No extra costs – you only pay for the traffic.
• Zero setup fees – campaign strategy and setup are completely free.
• Full management support – we optimize your campaigns, assist with creatives, and fine-tune landing pages.
• Maximum reach with access to all available inventory – including adult, push, and pop traffic across the market (a key advantage that truly differentiates us).
• GDPR-friendly pixel – ensuring compliance and safe data usage for all your campaigns.

4. What retargeting strategies are available at Kadam?

There are two retargeting strategies available at Kadam – Cookie-based retargeting and finger-print retargeting:

Type	Description	Benefits
Cookie-based	When someone visits your site, a cookie is stored in their browser to anonymously track their activity and show them targeted ads across the web.	– High user identification accuracy  – Operates based on browser cookies, making it dependent on their availability and retention period  – Ideal for precise audience targeting
Fingerprint-based	A  privacy-friendly method that tracks users without cookies by using anonymous data.This lets advertisers retarget users across sites and devices while respecting privacy.	– Less precise but reaches 10-20 times more users  – Works by analyzing device characteristics, IP, browser, and behavior  – Ideal for broader user retargeting, even when cookies are not stored

5. How to set up your first retargeting campaign with Kadam?

Setting up a retargeting campaign is simpler than it seems if you make sure to take key details into account. Let’s take a look at the main steps of creating retargeting campaign at Kadam: 

1. Audience segmentation 
2. Tracking pixels implementation at each stage of the funnel 
3. Strengthen the funnel 
4. Improving the results 

Seems pretty simple, right? However, the main trick is to correctly collect the audience. 

Audience Segmentation for Retargeting 

Make sure to divide users into the right groups based on your goals and their stage of interaction — these are the audiences you should collect using the pixel: 

1. Website visitors: Bring back unregistered users to a website
2. Registered users: Remind them to make a first deposit 
3. Users with deposit: Encourage repeat deposits 
4. Active players: Retain and enhance their engagement  
5. Inactive players: Engage and re-convert into an active player

Once you’ve carefully segmented your audiences, you can move on to setting campaign targets. Below is a brief guide to the types of campaigns you can launch based on the audiences collected above:

Campaign Segments	Description	Goal	Audience Targets
Nonreg	Works with users who have visited a website/landing page, but have not performed any actions	To make a user register	Include: Visit Exclude: Reg finished; FTD; Repeat Deposit; Active
Nonftd	Works with users who have finished registration, but have not made a first deposit	To ensure a user to make his first time deposit	Include: Reg Finished Exclude: FTD
Nonactive	Works with users who have not been active for the past 7 days	To make a user active again and prompt him to make a redeposit	Include: FTD; Repeat Deposit Exclude: Active
Activebase	Works with active users	To motivate a user for a redepost	Include: Active

At Kadam we suggest launching your retargeting across all our formats – POP, Push, In-Page, Native, and Banner. With our large traffic volume, you can be confident that we’ll effectively reach and re-engage your target users wherever they are.

6. Common mistakes and best practices 

Many retargeting campaigns fall short due to a few common pitfalls – showing too many ads, overlooking mobile users, and poor audience segmentation.

Mistake #1: Bombarding users until they tune out. Avoid this by using frequency capping to keep ads relevant without becoming annoying.

Mistake #2: Ignoring mobile. With so many users browsing on their phones, you need to ensure your ads look great and perform well across all devices.

Mistake #3: Treating everyone the same. Personalized creatives to every audience segment.

Mistake #4: Don’t focus on one format only – make sure to use all the high converting formats available at Kadam – popunder, push, banner and native.

Mistake #5: Ignore tests.Make sure to conduct A/B tests for your creatives and offers and optimize your retargeting strategy accordingly.

7. How to track campaign results?

Tracking the results of your retargeting campaigns is crucial because it helps you move from guesswork to smart decision-making.

1. Measure key post-view and post-click metrics from retargeting campaigns, including Conversion Rate (CR), Cost Per Acquisition (CPA), Reactivation Cost, Retention Duration (RD), and Cost Per Lead (CPL). 
2. Analyze time to conversion after the ad impression. 
3. Work on attribution modeling and evaluate the impact of retargeting campaigns on overall performance.

Especially for you, the Kadam team has prepared a checklist for you for faster analysis: checklist.

Smarter Retargeting Starts with Kadam

Effective retargeting today means going beyond basic ads- it’s about using hyper-personalized messaging to re-engage users at the right moment. This approach doesn’t just boost retention – it simplifies your entire marketing funnel.

With Kadam, you gain access to real-time analytics, precise retargeting strategies and personalized support from our accounting team –  that will help you build smarter, data-driven retargeting campaigns from day one.

Whether you’re looking to bring back lost traffic or improve lifetime value, Kadam is here to turn your retargeting into a high-performance engine.

Launch your first campaign today!