Top 10 best iGaming ad networks: Check them out here!

Learn what makes a iGaming ad network great and find our recommendations here.

What Makes a Good iGaming Ad Network?

Whether you want to run sports betting or casino traffic ads, the characteristics of a good iGaming ad network are the same.

Requirements from an affiliate perspective

As an affiliate, you should look for the following:

Affordability
High-quality traffic
Great range of ad formats
Multiple pricing models
Advanced tools and detailed reports

Which ad formats work best for iGaming?

These options work best in generating a healthy ROI:

Push ads. Great for creating urgency and promoting time-sensitive offers.
Pop ads. Bypass ad blindness through forced visibility.
Popunder ads. Popunder iGaming traffic loads below while maintaining visibility.
Native ads. Blend into content and is more likely to be viewed
In-app ads. Help engage mobile audiences for iGaming app installs

How We Evaluated the Platforms

We only focused on affiliate networks for iGaming that meet all our requirements. From there, we further evaluated based on the following:

Traffic quality, approval speed, and support

Especially as a beginner, you should pursue an option that has strong support. On top of that, there should be high-quality traffic. Quick approvals also ensure that you can start promoting and earning right away.

Payouts, volumes, and anti-fraud systems

High volume is preferable so that you can easily scale your campaign. A strong anti-fraud system will help preserve traffic quality. Although it doesn’t affect affiliates directly, you should look for ad networks with competitive payouts to make sure that they can attract high-quality publishers.

Top 10 iGaming Ad Networks

Following our thorough evaluation, we identified the best ad networks on the market. In the next subsections, we have summarized the most relevant information about them.

Overview of each platform’s strengths

Many networks can provide iGaming traffic that you can convert into commissions. Below, you’ll find the top 10 options and learn what makes each one of the best picks:

iGaming Ad Network	Key Advantage
Kadam	Multi-factor mechanism to make sure you’re getting the best iGaming traffic sources
PropellerAds	Traffic estimator that lets you get a glimpse of your potential campaign reach
RichAds	Supports rare ad formats, like Telegram ads
Adsterra	Supports five pricing models: CPA, CPC, CPM, CPI, and CPL
TrafficStars	Claims to have exclusive iGaming traffic sources
ROIads	GEO-optimized push traffic for sports betting and casino
Adcash	Supports automated ROI optimization
EZMob	Has 3 billion impressions per day
TacoLoco	CPC as low as $0.001
Chartboost	Specializes in in-app ads

Traffic types and vertical compatibility

You can get the best iGaming traffic sources from all the options on our list through pop, pop-under, native, banner, push, and others. All of them support casino and sports betting verticals.

Comparing the Networks: Key Differences

Overall, there are differences in tools, budget fit, size of reach, and supported pricing models.

Best networks for push, pop, and native

Here are our recommendations for these three traffic sources:

Ad networks	Best for	Why it wins
Kadam	Native ads/Push/Pop	Supports advanced filters and customizable widgets
RichAds	Push ads	Many successful case studies with push ads
PropellerAds	Pop ads	Automated CPA optimization

GEOs and vertical restrictions

Except for ROIads, every ad network for iGaming offers traffic from all over the world. There are only a few restrictions, generally concerning local law compliance and the absence of nudity.

How to Choose the Right Network for Your Campaigns

So, which of the top 10 options should you go with? Let us help you figure it out:

Matching networks to your offer and traffic

First, make sure that the vertical is supported by the ad network. Then, identify your ideal traffic source. For example, if you prefer push ads, Kadam is a strong push network for iGaming.

Newbie-friendly platforms vs expert tools

It’s better to use user-friendly platforms because they make it easy to assign a new person to handle a campaign. However, if you want to have greater control over the way you run everything, expert tools are preferred. Options like Kadam allow both: provide an easy UI while still giving you access to advanced capabilities.

FAQ

Which ad network is best for iGaming traffic?

Although not specifically created for iGaming ads, Kadam is the best iGaming ad network today. Apart from supporting six ad formats, the service also has advanced tools and a personal manager to help you succeed.

Can I run casino offers on push or pop traffic?

Yes. As long as the ad network that you’re using supports that format, you can use it.

Are iGaming offers permitted on most ad platforms?

No. Most of the time, there are restrictions surrounding iGaming ads.

What’s the safest way to test iGaming campaigns?

The most important thing is to comply with the policies and laws of the GEOs and the platforms you’re using. You can also initiate low-budget split testing to see if your campaign is effective before launching in full.

How do I know if a iGaming network has real volume?

Run a small campaign and use actual deposits. However, before you do that, you can verify the traffic sources through the network itself and then through third-party verifications.

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