How Advertisers Can Scale Pop Traffic Without Losing ROI

Ad campaigns can become too large to manage. For instance, if your ads are receiving over 10 billion daily impressions, and you’re using traffic from hundreds of countries with Kadam. Here’s our guide to staying profitable during rapid pop traffic scaling.

What Is Pop Traffic?

Popunder and popup are two types of pop ads. An advertiser develops a landing page or banner and places it on a publisher’s resource.

In the first case, when a user clicks, the landing page automatically opens in a new tab behind the main one. In the second case, the ad appears on top of the site’s content.

Pop traffic refers to the clicks generated from pop ads. With Kadam, you can get millions of clicks per day.

Features of Popunder Advertising

Running popunders is far cheaper than using other traffic sources, including contextual and native ads.

Popunders allow you to reach hundreds of users and are ideal for audiences who are unfamiliar with your product.

You don’t need any complex push creatives. To launch a popunder campaign, a single landing page, preferably optimized for smartphones, is enough.

How Pop Ads Differ from Push Ads

A popunder advertising, unlike push ads, does not interfere with content browsing, which means it does not damage the UX and is considered less intrusive. 

Popunders deliver high ROI and stable lead generation. This format has no restrictions, so you can work with gambling, fintech, movies, gaming, and nutra offers.

Push monetization is more complex. Push traffic relies on users opting in to receive notifications, and it comes from various sources, including in-page push and calendar push ads.

Challenges When Scaling Pop Traffic

Scaling traffic and managing ad campaigns can be tricky. The main reasons include rising costs and ROI drop.

The more landing pages you run, the more money you spend. During a sudden increase in traffic volume, audience quality can decline, reducing profitability and ROI.

Scaling Pop Traffic Without Sacrificing Profit

The best thing you can do to boost your revenue is to constantly monitor ad metrics and react to any changes.

Tracker Setup and Conversion Control

To track ad performance, set up a tracker in your Kadam account. Without one, it’s hard to figure out which sources are profitable and which are just eating up your budget.

Segment your audience by country and device type to show relevant, tailored ads to different groups, thereby increasing your CR and CTR.

Using Split Tests for Campaign Optimization

A tracker will help you gather the data needed for optimization so that you can eliminate underperforming traffic sources and focus on the most profitable GEOs.

Run landing page split tests to find the most effective visuals and format combinations and ensure steady conversion growth.

Automation and Budget Allocation

Implement auto-rules through your advertiser account to save time on traffic management and cut off unprofitable platforms.

How to Maintain Traffic Quality as Volume Grows

When you scale your campaigns, the traffic quality drops as a less relevant audience starts coming in. Here’s how you can prevent this.

Working with Ad Networks

Here’s how a successful partnership with ad networks looks: you get effective placements for a minimal budget. To achieve this, choose networks that verify traffic quality.

A tip: it’s worth prioritizing networks with low CPC rates. At Kadam, popunder rates start from $0.0004.

Filtering Low-Quality Traffic

A good idea is traffic filtering. This involves regularly updating black lists. Don’t try to “revive” a source that isn’t working for you. Beyond that, use services that block fraudulent IPs, tools to combat bots, proxies, and anti-detect browsers.

Practical Tips

The #1 tip is to experiment and analyze your results. You should test different designs, adjust your GEO and device targeting, and track subsequent changes in metrics.

Remember that pop traffic performs well in niches with simple target user actions. For example, betting ads, dating, and sweepstakes are great for grabbing attention.

You can also take a look at which ads are performing well for others. Spy tools are specifically designed for this purpose.

👉 If you’d like to scale your pop traffic volumes, register with Kadam and launch your first campaign.

FAQ

What are the risks of scaling pop traffic?

Potential risks include audience dilution, an increase in lead costs, rising expenses, and a decrease in ROI percentages.

How can I avoid an ROI drop while increasing campaign volumes?

As Kadam professionals, we advise advertisers to monitor CR, CTR, CPL, bounce rate, and LTV. Adapt your approaches and cut off underperforming traffic sources.

Which is more effective: manual campaign setup or auto-optimization?

If you’re just starting out, set up your first campaigns manually to get a feel for them and see the results. Once you’re comfortable, you can implement automation.

What are the most common mistakes in tracker setup?

We’ve noticed that when pursuing a major goal, clients may overlook the intermediate steps, such as segmentation by OS and browser.

How do ad networks help maintain traffic quality?

Reputable ad networks guarantee high traffic quality and implement anti-fraud systems. Additionally, they provide clients with dedicated support and materials.