How to Scale iGaming Ads in Egypt with Popunder Traffic

Q: 3. Which language and currency should I use in campaigns for Egypt?

Always use Arabic language and display prices or bonuses in Egyptian Pounds (EGP) . This improves trust, CTR, and conversion rates.

Q: 4. How much does iGaming traffic from Egypt cost?

On Kadam, the average CPC in Egypt is under $0.001 , making it one of the most affordable high-engagement markets for iGaming advertisers.

Looking for a high-intent audience, affordable traffic, and room to scale? Egypt is quietly becoming a hotspot for performance marketers in the iGaming vertical.

Despite the absence of formal local regulation, users actively engage with global entertainment platforms through VPNs, mirrors, and mobile apps. With over 8.9 billion monthly impressions on the Kadam network and an average click cost under $0.001, Egypt offers serious potential for media buyers.

Here’s how to succeed in this GEO, with smart targeting, localized creatives, and the Popunder ad format.

Why Egypt Is a high-potential market for iGaming traffic

Egypt combines scale with opportunity. With a mobile-first population and rising interest in digital games, the market is ideal for international platforms focused on real-money entertainment.

Popular verticals include:

Skill-based mobile games with monetization mechanics
Competitive entertainment platforms
User engagement products with bonus-driven funnels

Thanks to a low cost-per-click and strong user behavior, Egypt is a top pick for performance-based iGaming campaigns.

Why Popunder advertising works so well in Egypt

Popunder remains one of the most effective formats in GEOs with advertising restrictions. It loads the target page behind the user’s browser — delivering visibility without disrupting their experience.

With Kadam’s Popunder format, you get:

Built-in anti-fraud protection
Advanced A/B testing tools
Flexible targeting (device, OS, browser, location, language)
Massive volume and cost-efficiency

This format is especially suited for fast-paced verticals like iGaming, where impulse-driven user actions make the difference.

What makes a platform perform in the Egyptian market

Users in Egypt tend to engage with well-known <strong>international platforms</strong> that:

Support Arabic language and Egyptian Pound (EGP)
Offer mobile-optimized UX
Accept a range of payment methods (e-wallets, cards, crypto)
Provide transparent terms and clear onboarding

Platforms that match local expectations tend to see higher conversion rates and stronger retention.

How to localize creatives for better CTR and ROI

Creatives should be tailored for the Egyptian audience — that means language, currency, visuals, and cultural cues all matter.

What we recommend:

Use Arabic language in ad creatives
Display prices and offers in EGP
Reflect local values in visuals (avoid overly Western imagery)
Focus on value messaging, not just bonuses

“AI can accelerate the process, but it’s no substitute for cultural relevance. Users recognize authenticity.”
— Viola Yakimenko, Head of Marketing at Kadam

💡 Tip: Kadam’s creative team offers custom landers and banners for your campaigns — optimized for format, region, and audience behavior.

Step-by-Step guide: launching iGaming campaigns on Kadam

Setting	Recommendation
GEO	Egypt
Language	Arabic (browser & UI)
Devices	Mobile (Android dominance)
Browser	Chrome preferred
Model	CPC for controlled budget
Currency in ads	EGP
Tracking	UTM tags + Kadam macros ({clickid}, {campaignid} etc.)
Budgeting	Use daily limits & even pacing
Testing	Run 2–3 creatives via A/B testing
Retargeting	Segment by user actions (e.g. visited but not converted)

Real-World campaign results: iGaming user acquisition in Egypt

A Kadam advertiser launched a mobile-focused campaign in Egypt using Popunder. Here’s how it performed:

Ad Format: Popunder
Vertical: iGaming (skill-based mobile games)
Target GEO: Egypt
Device: Smartphone
Browser Language: Arabic
CPA Goal: $30
Total Spend: $28,500
Targeted Actions: 6,100
Qualified Conversions: 950
Revenue Generated: $39,000
Net Profit: $10,500
ROI: +40%

📊 This performance was driven by localization, targeting precision, and format fit — all within Kadam’s ad infrastructure.

Frequently Asked Questions (FAQ)

1. Is online iGaming legal in Egypt?

While Egypt prohibits local iGaming operations, users still access international platforms via VPNs and alternative domains. This creates a “gray zone” where advertisers can run compliant performance campaigns.

2. What ad format works best for iGaming in Egypt?

Popunder is highly effective due to its aggressive visibility, mobile compatibility, and ability to bypass heavy moderation. It drives quick user actions, making it ideal for high-ROI campaigns.

3. Which language and currency should I use in campaigns for Egypt?

Always use Arabic language and display prices or bonuses in Egyptian Pounds (EGP). This improves trust, CTR, and conversion rates.

4. How much does iGaming traffic from Egypt cost?

On Kadam, the average CPC in Egypt is under $0.001, making it one of the most affordable high-engagement markets for iGaming advertisers.

5. Can Kadam help with creatives and landing pages?

Yes, Kadam offers custom creative production tailored to the target GEO, format, and vertical. This includes banners, landing pages, and A/B test variations.

Egypt is a rare combination: low entry cost + high engagement. For iGaming-focused advertisers, it offers a fast way to reach qualified users with minimal friction.

With Popunder campaigns on Kadam, you can: