Popunder Ads for iGaming: How to Get Stable Conversions from Ukrainian Traffic

Why popunder still works for iGaming in 2025

In the competitive world of iGaming traffic acquisition, finding ad formats that convert and stay compliant is a challenge. Popunder ads for iGaming continue to deliver high-performance results, especially in Tier 2 GEOs like Ukraine.

Unlike intrusive formats, Popunder quietly opens your landing page behind the active browser tab. It doesn’t interrupt the user, but guarantees visibility, making it perfect for ROI-focused campaigns.

Key benefits of popunder campaigns for iGaming

✅ No Restrictions on Vertical or GEO

Most major platforms ban gambling ads or restrict creative content. Kadam allows you to run iGaming campaigns freely, even in regulated or sensitive verticals.

✅ Cost-Efficient Traffic

Popunder ads come with lower CPMs compared to video or display ads. For Tier 2 and Tier 3 markets, this means more traffic at lower costs, ideal for affiliates and operators alike.

Why Ukraine is a high-value market for Popunder traffic

Among emerging iGaming regions, Ukraine continues to deliver excellent results. Here’s why:

• Over 11.5 billion impressions available monthly via Kadam
• Competitive click prices compared to other Tier 2 markets
• Strong engagement rates on mobile traffic

Other strong GEOs include Brazil, Peru, and Argentina but Ukraine offers scale and predictability.

🎯 Creative strategies that convert

Popunder campaigns often succeed or fail based on the quality of the landing experience. Below are three approaches that show consistently strong performance in iGaming offers:

1. Interactive Game-Style Pre-Landers

Use gamification to capture attention. A simple “spin the wheel” or mini-game mechanic encourages users to engage before transitioning them to your offer.

Example: The user spins and “wins” a bonus. To claim it, they’re invited to register on the brand’s site.

2. Native News-Style Pages

Simulate real stories or testimonials to build trust. News-style landings are especially effective in GEOs with high mobile consumption.

Example: “Player from [City] Wins $5000 from a $3 Bet” with a single CTA linking to your offer.

3. Direct Landing Pages

Keep it simple. A direct landing with a clear bonus offer and fast load time remains one of the highest-converting tactics.

Example: “100% Welcome Bonus — Today Only” with a registration form.

💡 Want more examples? Check out our article on Popunder Campaigns in Brazil for additional insights and creative angles.

📊 Real Case: iGaming Campaign in Ukraine Using Popunder

Here’s how one media buyer used Kadam’s Popunder format to drive deposits and profits in the Ukrainian market.

Results:

• Spend: $10,020
• Leads: 711
• Deposits: 167
• Revenue: $12,024
• Profit: $2,004
• ROI: +20%

Even with a moderate budget, the campaign delivered a stable ROI and scalable model a strong signal for affiliates targeting similar GEOs.

🚀 Step-by-Step guide: launching popunder campaigns with Kadam

Follow these best practices to set up your campaign:

1. Choose the Right Payment Model

Use CPM to maintain full control over impressions and predict spending.

2. Add Your Landing URL

Double-check load speed and mobile optimization.

3. Implement Macros and UTM Tags

Track each source and segment for optimization.

4. Set Up Targeting

• GEO: Ukraine or other Tier 2 markets
• Devices: Android 9+, desktop, in-app
• Subscription Age: Filter by newer devices

5. Manage Budgets

Set daily limits, total caps, and enable even distribution.

6. Schedule Delivery

Run during peak conversion hours or align with offer availability.

7. Optional: Enable Retargeting

Re-engage users who viewed your offer but didn’t convert.

8. Prepare Localized Creatives

Adapt messages and visuals to match local expectations.

9. Test Before Launch

Ensure that macros work, pages load quickly, and the funnel is smooth.

10. Optimize Based on Performance

Track CTR, CR, CPA, and ROI. Refine bids, targeting, and creatives regularly.

Conclusion: Popunder Remains a Smart Choice for iGaming Growth

With minimal restrictions, scalable reach, and a proven ability to convert, Popunder is an ideal format for performance marketers working in the iGaming space. Platforms like Kadam make it easy to get started, test creatives, and scale campaigns in high-potential GEOs like Ukraine.

Final Thoughts: Why Popunder Ads Should Be in Your iGaming Strategy

Popunder Ads for iGaming continue to prove their value: low costs, few restrictions, and scalable ROI. Platforms like Kadam make it easy to test and launch in Tier 2 markets like Ukraine.

🔗 Internal Links:

Read article How Popunder Ads Perform in Brazil

🧭 Ready to Test Popunder Traffic?

Register on Kadam and launch your next iGaming campaign.

👉 Unlock 11.5B monthly impressions and aim for +20% ROI.

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