Pops in Affiliate Marketing: Complete Guide to Launch and Optimization

What Is Pop Traffic in Marketing?

Pop ads are advertisements that launch in a new tab or window, usually after the user has interacted with a link. There are a couple of different pop ad formats: pop-ups, which display on top of the active window; and popunders, which appear behind the current user window. Website traffic generated by these methods is known as pop traffic.

How Do Popunder Ads Work?

Popunder ads are especially popular because they are more subtle and less intrusive than pop-ups, since they open beneath the user’s active window. Site visitors click on a link, and a separate tab or window opens up behind the one they’re viewing. 

Push vs Pop: What’s the Difference?

Push and pop ads are often mentioned in the same breath, but there are some key differences between them. The most important distinction is that push ads don’t open another window. Rather, they display as browser or mobile notifications to users who opt into them.

When to Use Pop Traffic in Marketing

How can newcomers to marketing know best when to use pop traffic? This depends on the desired outcome of your advertising campaign as well as the industry you are in. 

Advantages of Pop Traffic for Affiliates

Using pops in affiliate marketing is beneficial for affiliates and comes with a range of advantages. For one thing, it is a fairly affordable method of advertising. Furthermore, they are quick to set up and can draw in huge volumes of viewers compared to other methods.

Best Pop Traffic Verticals

Where to Buy the Best Pop Traffic

To have any hope of success with your advertising campaign, you need to know where you can find reliable, high-quality popunder traffic sources and this section explains how.

Quality Ad Networks for Pops

Looking for reputable ad networks is a must when it comes to popunder monetization. Here at Kadam, for example, we offer quality traffic from all around the globe, providing over 10 billion impressions a day across 195 countries.

Other reputable options include Adsterra, PopCash, and PropellerAds.

How to Find Quality Pop Traffic Sources

If you’re wondering how to use popunder ads successfully, the truth is that finding quality traffic is half the battle. You can do this by analyzing which zones perform the best and by segmenting your traffic by GEOs, devices, and browsers.

Getting Started with Popunder Ads

If you’re looking to launch a popunder campaign of your own, the first step is determining your goals. From there, you can get stuck into creating landing pages, setting up trackers, and more.

Creating Effective Landing Pages and Offer Selections

You attract pop traffic with attention-grabbing landing pages and tempting offers, so make sure that you approach both with care. Draw users in with curiosity-based headlines and ensure you keep CTAs above the fold so first-time viewers immediately know what to do.

Campaign Settings for Pop Ads

You can create multiple campaigns to target demographics, focusing on things like GEO, browser, device, and operating system. Additionally, you can avoid giving users ad fatigue by limiting how many times a day they’ll see your advertisement.

Connecting Trackers and Setting Postbacks

Using dynamic trackers allows you to gather essential data about site visitors, such as location data and browsing activity, so you can tailor your efforts to specific groups. You can also set up postbacks to receive conversion data from your affiliate network, enabling you to see what’s working and what isn’t. 

How to Optimize Pop Traffic for Great Results

There are a few ways to optimize pop traffic for performance, including tracking key metrics, conducting rigorous testing, and using filters.

Key Metrics to Track: Bounce Rate, CR, and CTR

Different metrics reveal different things about your campaign’s performance. A high bounce rate might indicate irrelevant offers, whereas a low CTR (click-through rate) might indicate that it’s time to revisit the landing builder. A low CR (conversion rate) could be because of a lack of interesting offers, or it might mean your messaging is ineffective or poorly targeted. 

What to Test and When to Pause Your Campaign

There are a number of elements you should test to evaluate the efficacy of your ads—for example, you could list different offers, use a new landing page, or try new bidding strategies. However, if you’ve tried all that and your popunder landing page is still experiencing high bounce rates, it might be time to hit pause. 

Utilizing Blacklists and Auto-Rules

Blacklists can automatically filter out zones and IP addresses with high bounce rates and zero conversions, eliminating low-quality traffic. Auto-rules are also useful, as you can apply them to automatically raise bids on profitable zones, manage budget drain, and pause activity in low-conversion zones.

Common Mistakes When Using Pops in Affiliate Marketing

Using pop-up and popunder ads can totally change your marketing game, but there are still some common mistakes you should watch out for to make the most of them. 

Setting Overly Broad Targets

If you go into a campaign without a clear idea of what you want to achieve, you’re unlikely to find success. Set specific, focused goals that you can easily track and optimize as needed.

Skipping Essential Tracker Setup

While it’s understandable to just want to get started, if you don’t set up a tracker beforehand, you’ll miss out on tons of actionable insights. 

Using Incorrect Funnel Logic

A seamless funnel is essential for the user’s journey. To that end, ensure that all redirect links work as they should and see that the lander matches your offer type.

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