How to Launch High-Performing iGaming Campaigns in Brazil with Popunder Ads  

Brazil is one of the most promising markets in the global iGaming landscape. Since the regulation of sports betting, international brands have shown growing interest in reaching this mobile-first, value-sensitive audience. According to Statista, Brazil’s iGaming-related revenue is projected to grow at 6.54% CAGR (2025–2029) and surpass $9 billion by 2029.

But with opportunity comes complexity: high competition, language nuances, and the need for smart, localized user acquisition strategies.

At Kadam, we’ve helped dozens of clients succeed in this GEO.

Why Popunder is a smart choice for iGaming in Brazil  

Popunder remains one of the top-performing formats across our network — especially for verticals that rely on fast user decisions and broad reach.

Within the Kadam platform alone, Popunder traffic in Brazil accounts for over 13.6 billion monthly impressions, with click prices starting at just $0.006.

Adapting Campaigns for the Brazilian Market

Success in Brazil comes down to localization. Users are sensitive to trust signals, pricing, and relevance. Here’s what works:

Language

• Use Brazilian Portuguese in all creatives and landers
• Avoid English — it decreases user trust and engagement
• Native-speaker review or tools like DeepL are a must

Currency & Economic Context

• Always show prices and bonuses in Brazilian Real (R$)
• Average monthly income is $400–500, so offers should feel accessible and realistic

High-Impact Locations

• São Paulo — large solvent user base
• Rio de Janeiro — mix of local and tourist traffic
• Northeast cities (e.g. Salvador, Fortaleza) — strong mobile adoption among younger audiences

Funnel Tips: Designing Landing Flows That Convert  

Combo Funnels: Prelanding + Landing Page

This setup drives strong performance for Popunder traffic. A prelanding page engages the user and primes them to act whether via a “Wheel of Fortune,” quiz, or interactive challenge before moving them to a main landing page with the offer and form.

One-Page Landing (All-in-One)

If you’re running high-traffic Popunder campaigns, a direct lander with a clear headline and registration form can significantly reduce drop-off. Highlight the value within the first 3 seconds and keep load times under 2 seconds.

Technical Setup: Optimizing for Speed, Trust, and UX

Campaign Example: iGaming App Promotion in Brazil via Popunder  

Here’s a real-life case from Kadam. A client promoted an entertainment app in Brazil using Popunder with localized targeting and creatives.

Campaign Settings  

• Format: Popunder
• Product: Mobile app in the iGaming space
• GEO: Brazil
• Target Devices: All
• Browser Language: Portuguese
• Browsers: Chrome, Safari, Samsung, Facebook in-app

Results

Key Takeaways: Scaling iGaming User Acquisition in Brazil  

• Localization is everything: Use the right language, currency, and tone
• Gamified prelanders perform well: Quizzes, spin wheels, and interactive flows boost interest
• Iterate constantly: Test ad copy, visuals, targeting, and bid strategies regularly
• Use Kadam’s built-in tools: From traffic estimators to A/B testing, our platform supports full-funnel optimization

Ready to Go Live?

Kadam gives you the tools to test fast, scale safely, and reach the right audience with high-converting traffic. With our platform, Popunder campaigns can become your secret weapon in Brazil.

👉 Launch your iGaming campaign