How to Use Retargeting in Push and Pop Campaigns

Why Retargeting Is Important

Pop ads help bring in cold traffic, and these users usually won’t convert on their first visit. Retargeting helps attract these individuals back to the website, increasing the odds of a successful conversion.

The Impact of Remarketing on Affiliate ROI

Remarketing gives you multiple chances to convert a user, thereby increasing both conversion rates and return on ad spend (ROAS). This, in turn, has a positive impact on affiliate ROI, putting extra money in your pocket. 

Cold vs Retargeted Traffic

Cold traffic is when users visit a website for the first time, usually with no intent to buy. Remarketed users are those who come back to your website because of an advertisement, and they’re often more likely to convert.

How Retargeting Push Ads Works

Push traffic optimization can re-engage users with tailored messages, gently nudging them to take action.

Push Subscriptions 

One of the benefits of push traffic is that you can get users to subscribe to notifications from your site. These visitors become a source of return traffic push, meaning they can be tempted back days or weeks later with a well-timed, tailored message.

Frequency and Timing

When thinking about how to retarget push traffic, be sure to take message timing into account. Spamming users or sending messages at odd times is unlikely to help with your remarketing efforts.

Retargeting Pop Traffic

Pop traffic doesn’t come with built-in subscriptions, but you can still retarget pop visitors with a range of techniques.

Remarketing Users After Popunder Clicks

Remarketing pixels, email opt-ins, and push subscription prompts can all be used to remarket visitors from pop ads

Multi-Channel Popunder Retargeting 

Usually, web traffic from pop-up and popunder ads has a fairly high bounce rate. However, using pixels and cookies, you can show repeat ads to pop traffic users across platforms like Google, Facebook, and others. 

How to Set Up Push and Pop Remarketing

When setting up traffic recovery for push/pop campaigns, you have a range of tools and tricks to choose from. We’ve detailed some of them below.

Using Pixels for Retargeting

Using tracking pixels is a great way to monitor user behavior, providing insights into things like pages viewed, clicked CTAs, or push subscriptions. You can use this data to put together tailored remarketing segments based on user behavior.

Useful Tools and Trackers

Push tools, trackers, retargeting networks, and pixel managers are all useful features that can help you keep track of visitors to your site. By analyzing their behavior, you can put together more effective remarketing strategies.

Creative Strategies for Repeat Exposure

When thinking about retargeting pop campaigns, you should consider mixing things up a bit. Showing the same ad over and over again is unlikely to get good results. Instead, your first advertisement might be aimed at stimulating the viewer’s curiosity, but the second might prompt a sense of urgency by highlighting limited availability.

Best Practices for Optimizing Retargeting

To make the most out of pop and push campaign retargeting, be sure to follow the best practices set out below.

Segmented Traffic

Segmenting traffic allows you to approach remarketing with greater accuracy. For example, knowing whether a user clicked through but didn’t convert or viewed your page but didn’t click can help you craft messages tailored to their behavior. 

Optimizing Message Relevance and Timing

When retargeting lost visitors, you should make sure that your message is relevant to their interests. You should also be mindful of timing; spamming your users with ten notifications an hour is unlikely to win you any favors!

Avoiding Ad Fatigue

Send too many remarketing ads and you run the risk of scaring potential customers away. That’s why frequency capping for retargeting messages is so important.

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