How to Properly Test and Optimize Pops Ads

Why Testing Pop Ads Is So Important

Pop traffic is affordable and easy to generate, but also unpredictable. Campaign testing pop ads allows you to figure out how to reach your chosen demographic. Without it, you’ll waste time and money on advertising that just doesn’t work.

The Impact of Testing on Scaling and ROI

Testing can help marketers identify top-performing markets, devices, and creatives, giving you all the necessary information to scale your business with confidence. This helps lead to steady conversion growth and, ultimately, can increase your ROI.

Why You Shouldn’t Skip Testing

Each and every offer performs differently, and often in surprising, unexpected ways. Rather than making likely incorrect assumptions about how well your ad campaign will work, you can use tests to gain actionable insights and plan effectively. 

How to Set Up Effective Tests for Pop Ads 

New to the realm of pop ads? In this section, we’ll explain how to test popunder and pop-up campaigns, starting right at the beginning.

Choosing Good Offers and Effective Landing Pages

When conducting popunder landing page tests, choose offers that will be popular among a broad variety of users and that use attention-grabbing landing pages with effective CTAs. This is the best way to gauge an ad’s efficacy, as it will appeal to a larger group.

Determining Minimum Traffic Volume

Testing an ad without many impressions means you won’t have a lot of usable data, and your results may not be very accurate. A common rule of thumb is to spend 3x the offer payout per test variation to gain a decent sample size.

Setting Up Trackers and Postbacks

Using trackers and postbacks can help you monitor conversion rates and other important metrics. Many of these tools allow you to implement IP filters and detect and blacklist bots.

Key Metrics to Monitor During Testing

When split testing pops to determine their efficacy, there are several key indicators you should remain aware of.

CR and CTR

Popunder conversion rate (CR) and click-through rate (CTR) are two of the most important metrics in marketing. Respectively, they tell you what percentage of people converted successfully and how many clicked your ad in the first place.

Identifying Bad Traffic

Traffic quality popunder testing is also important as it can tell you which ads are bringing in the highest quality leads. Low-quality traffic usually has high bounce rates, zero click activity, and activity sessions of just a few seconds.

How to Optimize Popunder and Pop-Up Campaigns

In this section, we’ll include a few tips to help you optimize your affiliate marketing pop ads.

Utilizing Auto-Rules, Blacklists, and Filters

Auto optimization tools can save you time and increase campaign efficiency by automatically updating budgets, bids, and statuses. You can also use blacklists to filter out bot-heavy ISPs and countries. 

Knowing When to Adjust Bids and Creatives

If your CTR is low, you may need to try new headlines and landing pages to generate more clicks. On the other hand, if your CTR is high but your CR is low, you may need to adjust the offer itself to get better results.

Scaling vs Stopping a Campaign

You also need to know when to scale a campaign and when to stop it. In short, if you’re achieving successful, consistent results, it may be time to take your campaign to the next level. If you’re not, you may wish to stop it.

Common Mistakes to Avoid When Testing Pop Ad Campaigns

Tracking pop traffic and conducting regular campaign testing are essential for crafting effective advertisements. With that being said, there are some common mistakes you should be wary of to ensure maximum efficacy. 

Testing Too Many Variables at Once

Tests should be focused, aimed at just one variable at a time. This eliminates any potential confusion and helps you gain accurate and helpful results. 

Misleading Funnels and Creatives

Misleading creatives can lead to users having a low degree of trust in your company, which, in turn, can lead to higher bounce rates. Overpromising sets potential clients up for disappointment and creates a poor reputation for your business.

Underestimating Test Budgets for Popunder Campaigns

While it’s true that pop traffic is relatively affordable, proper testing requires high volumes. If you underestimate your budget, you won’t be able to gather enough data and may end up making false assumptions based on an incomplete picture.

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