How to Create a Retargeting Campaign? Full Guide.

Why Retargeting Matters More Than Ever

Did you know that 97% of first-time visitors leave a website without converting? That means almost every potential customer who lands on your page might slip away before taking action.

The good news: there’s a way to bring them back. It’s called retargeting (also known as remarketing).

Retargeting is a digital advertising strategy designed to re-engage people who already interacted with your brand – visited your site, clicked your content, or showed interest – but didn’t complete the journey (purchase, signup, download, etc.).

How Retargeting Changes the Game

The numbers speak for themselves:

• 70% stronger conversions: Visitors exposed to retargeting are 70% more likely to convert into paying customers.
• 147% higher conversion rates: When properly integrated, retargeting can increase average conversion rates by nearly one and a half times.
• 500% more branded searches: Consistent retargeting boosts brand recall, driving a fivefold increase in branded search results.
• 700% more site visitors: With better ad exposure, overall website traffic can soar up to seven times higher.

The Core of an Effective Retargeting Campaign

Success in retargeting isn’t about bombarding users with ads – it’s about precision and relevance. A well-executed campaign should:

• Target the right audience segments already collected
• Use a personalized approach to re-engage interest
• Appear on platforms most relevant to your customers

When these elements come together, retargeting stops being “just another ad” and becomes a genuine driver of growth.

Ready to Get Started?

If you’ve never tried retargeting before, now’s the time. We’ve prepared a Full Retargeting Guide to walk you through everything step by step – making it simple to set up your first campaign and start turning missed opportunities into real conversions.