How to Choose a Profitable Offer

What Is an Offer in Affiliate Marketing?

Basic definition and structure

In this context, an offer is something that a company sells with the help of affiliates. And in exchange, the affiliate gets a commission. As part of the agreement, you’ll find factors like payouts, conversion types, supported traffic sources, and GEOs. Creatives and landing pages may be included, too.

How offers work in CPA models

With Cost per Action or CPA offers, you get paid when a user performs a specific action, such as signing up, depositing money, or making a purchase. This is a detail that you should find in the offer itself.

Why Choosing the Right Offer Matters

There may be a lot of CPA or CPL offers out there, but not all of them are great. Finding the best fit is important because:

It can impact your ROI and campaign performance

A low-quality offer may be hard to sell even with the best copy, creative, and targeting. This means it will be harder to convince users to buy, even if you make all the right moves.

The wrong offer wastes the budget

That money could’ve been used on another campaign. If you spend too much on the wrong one, you can easily end up with way less budget than you started with.

Where to Find Affiliate Offers

There are essentially two places where you can find offers from various affiliate verticals: aggregators and direct companies. Find out which may work best for you.

Affiliate networks and marketplaces

Learning how to find offers doesn’t have to be complicated. You can simply browse affiliate networks and marketplaces and read the details there. If you prefer platforms with built-in tracking and reporting tools, prioritize this source.

Direct offers vs aggregators 

Another option is to go directly to the company that created the offer. Since there’s no intermediary, the payout is generally higher than with affiliate networks (a.k.a. aggregators). However, they may require higher standards from their affiliates. There may also be less handholding when it comes to actually creating the campaign.

How to Evaluate an Offer Before Running Traffic

When you choose an affiliate offer, you want to make sure that it’s profitable and suitable for you. Here are all the things you need to evaluate:

Payouts, EPC, and conversion flow

Make sure that the offer payout makes sense based on your budget. Then, dig even deeper to check that the earnings per click (EPC) are lower than the cost per click (CPC). As a beginner, look for single opt-in offers that take less effort. 

Landing page and funnel quality

Even a profitable offer can fail with a poor landing page and funnel. So, the landing copy should be spot on and do a great job of selling. As for the funnel, there shouldn’t be many leads falling off at every stage of the conversion.

Restrictions and GEO availability

Check if the offer itself is available in the countries that you want to target. Also, look if there are restrictions on the traffic sources, type of creatives, and even based on local laws.

How to Find Offers Based on Your Traffic Type

Choosing the right option for your traffic is just as important as the offer itself. So, here are some things to keep in mind when you explore high-converting offers:

Best offers for push and pop traffic

Push ads tend to work well when the creatives are short and reflect urgency. Meanwhile, pop-ups and pop-unders typically lead to a landing page before the actual conversion can take place.

Mobile vs desktop traffic

If you’re targeting mobile traffic, go for an offer with single opt-ins or a mobile-friendly landing page. Meanwhile, desktop traffic is ideal for more complicated offers or those that will use pop-under, native, and display ads.

Choosing offers by vertical

There are many affiliate verticals to choose from, like dating, gambling, and Nutra. Prioritize offers that reflect your expertise and audience for the best conversions.

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