Best Creative Practices for Popunder Traffic Campaigns

A successful campaign setup requires strong creatives, targeted offers, and an optimized landing page, as this article will discuss.

Why You Need a Unique Creative Strategy for Popunder Traffic

Popunder ads behave differently from push notifications or banners in that users don’t immediately engage with them and only see them after another page loads. This necessitates a unique creative strategy, one that considers timing, relevance, and landing page design.

User Behavior with Popunders

Before you can create effective popunder creatives, you must first understand how users interact with this type of advertisement. This is the exact topic we’ll discuss here.

How Users Interact with Popunder Ads

When users encounter popunders, they are usually in “browse mode” and are not actively searching for anything. For this reason, you should make your creatives as relevant and appealing as possible, stimulating viewer curiosity to drive clicks.

Thinking About Timing and Visibility 

Popunder ads work best when they only appear after the user has concluded their browsing activity, as this approach is less intrusive. To get the best results, you should create a landing page that makes a major impact, with a format optimized for the viewer’s chosen device.

Selecting the Right Offer for Your Popunder Creatives

Anyone can benefit from this type of ad format, but there are some verticals that are more promising than others. When in the offer selection stage, GEO and device are two other points you should consider.

Most Promising Verticals for Pop Traffic

Pop ads perform well in verticals that attract a high volume of users, with examples of high-conversion markets including iGaming traffic and dating. In these sectors, curiosity-driven and instant-gratification offers usually draw in the most viewers and drive conversions.

Selecting Offers Based on GEO and Device

Tier 1 countries are characterized by high incomes and stable economies, while Tier 3 countries have lower incomes and developing economies. This means that user behavior varies across different GEOs, so you should choose offers accordingly.

User devices can also have an impact on which offers are more effective, with desktops suited to downloads and long-form offers, while mobiles fit app installs and lightweight funnels.

Effective Landing Page Design

Effective landing pages stimulate curiosity and drive conversions. Learning about landing builder best practices can help you design more effective web pages to achieve great results.

Best Practices for Landing Builders

Well-designed landing pages have clean layouts, minimal distractions, and strong CTAs to ensure users know exactly what action to take next. To give a boost to conversion and click-through rates (CR and CTR), you should also be sure to prioritize a mobile-first design.

Factors Driving Conversion Growth

Fast load speeds, relevant messaging, and visual cues that match your advertisement are all factors that contribute to your CR. By utilizing simple navigation and building trust via clear and compelling value propositions, you will encourage more people to engage with your lander.

Creative Rotation and Split Testing

Finding out which ad formats work best for you is all a matter of trial and error. Rotating creatives and conducting thorough split testing can provide valuable insights on that front.

A/B Testing for Successful Popunder Creatives

Split testing, also known as A/B testing, allows you to compare headlines, creatives, and landing formats to see which perform the best. With this data, you can identify what works and what doesn’t, thereby honing your advertising strategy.

How Often You Should Change Creatives

As a general rule of thumb, we recommend switching up creatives once every few weeks to avoid ad fatigue and banner blindness. The ideal frequency for your company will depend on factors like audience size, budget, and your specific campaign goals.

Optimizing for Desktop and Mobile

With a growing number of people browsing on mobile, it’s important to create landers that work well across different devices. 

The Importance of Device Targeting

Different devices yield different conversion behaviors, so it’s crucial that you vary your approach across desktop and mobile. Tailor creatives and landers to these platforms and conduct regular A/B testing for the best results.

Loading Speeds and Responsive Design

Whether you’re designing a landing page for mobile or desktop browsers, users coming from redirect traffic are more likely to bounce if pages take a while to load or respond. Using compressed assets and optimizing for responsive layouts can ensure your webpage keeps running smoothly.

Tracking Performance and Optimizing Your Strategy

The hard work isn’t over when you’ve finished designing your landing page. Tracking campaign performance and optimizing your popunder traffic strategy will help you continue to grow and foster financial health.

Tracker Setup for Actionable Insights

Different ad networks can deliver web traffic with varying CR and CTR, so tracking performance by source is essential. You can also track by device, GEO, browser, and placement to quickly find out what works and what doesn’t, streamlining the optimization process.

Important Metrics to Monitor

CTR, CR, CPL, EPC (earnings per click), and ROI (return on investment) are all crucial metrics in digital marketing. By keeping an eye on these performance indicators, you can determine which campaigns to pause and which to scale, ensuring your resources and time are not wasted.

Final Thoughts

Success in popunder traffic requires creative variety, testing, and targeting. Ongoing tracking, evaluation, and optimization all ensure that campaigns remain profitable and easily scalable.

FAQ

What type of offers are best suited to popunder traffic?

Sweepstakes, utilities, and dating offers are all well-suited to popunder traffic, as these draw in high volumes of users.

How should I design effective landing pages for popunder ads?

When putting together landing pages for popunder ads, make sure they are clear and free of distractions, with engaging CTAs and designs optimized for both desktop and mobile traffic.

How important is split testing for popunder creatives?

Split testing is crucial for identifying successful creatives and ensuring you aren’t wasting time and resources on ads that don’t work.

What mistakes should I be aware of when designing popunder creatives?

Slow landers, cluttered visual design, and irrelevant offers are all things you should avoid when putting together creatives.

How can I track popunder campaign performance?

You can use dedicated trackers to monitor key metrics like CR, CTR, CPL, EPC, and ROI.