TOP GEOs for Popunder Traffic Monetization in 2025

Popunder and stable monetization: where traffic brings the most revenue

Popunder remains one of the most profitable monetization formats for webmasters. It is easy to implement, does not interfere with UX, and generates income from every impression.

Effective monetization depends not only on the traffic’s country but also on how well the ad format matches the website’s theme. For content websites it is one solution, for gaming or utility websites – another.

In 2025, the Kadam team analyzed billions of impressions and identified the GEOs where advertiser demand for Popunder is steadily growing and supports a high level of publisher revenue: Russia, Egypt, India, and Algeria.

These countries demonstrate consistent CPM growth and stable traffic quality, which makes them a priority for monetization.

These GEOs show up to +40% higher profitability compared to the average global CPM.

Why it is important to consider GEO and the network

Not every advertising network works with traffic in the same way. For webmasters, it is important not just to place the Popunder code, but to understand who is buying impressions, how often, and at what rate.

Kadam in AdSpyglass: a sign of trust

Many publishers connect networks through AdSpyglass to compare rates and fill.

Kadam is present on this platform, and this is an indicator of stability: aggregators include only networks with verified volumes, payouts, and traffic quality.

This confirms a strong reputation and real results.

You can connect through AdSpyglass or directly — monetization terms, CPM, and analytics are the same, and the choice depends only on what is more convenient for you to start with.

📈 According to Kadam data, publishers who switch from other advertising networks report a higher fill rate and a 10% increase in payouts.

TOP GEOs for Popunder Monetization

Russia: stability and high Fill Rate

Russian traffic remains one of the most profitable for the Popunder format.

Average CPM: $1.85
CPM Range: $0.0001 – $8.3797

TOP GEOs for Popunder Traffic Monetization in 2025 - Kadam Blog

👉 Learn more: Popunder Traffic in Russia →

Egypt: rapid CPM growth in the MENA region

Over the past year, advertiser spending in MENA has increased by +140%, and Egypt has become the main driver.

Average CPM: $0.53
CPM Range: $0.0013 – $6.3794

👉 Learn more: Popunder Traffic in Egypt →

India: the scale of mobile monetization

One of the largest markets in terms of impression volume and audience.

Average CPM: $0.22
CPM Range: $0.0001 – 2.4977

👉 Learn more: Popunder Traffic in India →

Algeria: the hidden leader of Africa

Algeria remained in the shadows for a long time, but is now showing excellent monetization results.

Average CPM: $0.35
CPM Range: $0.001- $0.9834

👉 Learn more: Popunder Traffic in Algeria →

Why publishers monetize traffic through Kadam

Advantage	What it gives
10+ million impressions per day	Guaranteed high fill rate and stable monetization
Direct advertisers	High-quality moderation of landing pages and offers
Kaminari Click	An anti-fraud system that protects the publisher’s revenue
Regular payouts	Weekly on Thursdays, with no holds
Real-time analytics	eCPM control and real-time analytics

Popunder market in 2025: numbers and trends

CPM in mobile GEOs is growing by 20–35% due to an increasing share of direct advertisers.
Desktop traffic remains more valuable in terms of rates, but lags behind in volume.
Smart Bidding in Kadam maintains high fill without losing eCPM.
Tier-2 and Tier-3 markets (Africa, Asia, LATAM) are becoming growth points for website monetization.

If your audience comes from these regions, this is an opportunity to increase monetization efficiency without changing the format or structure of the site.

Popunder monetization without borders

If you have traffic from Russia, Egypt, India, or Algeria, monetize it as effectively as possible with Kadam. The network offers fair rates, instant payouts, and flexible tools for revenue growth, as well as a high fill rate.