How to achieve 65% ROI with Native Ads on Kadam: real case from advertiser

This performance marketing story shows how one advertiser launched a simple native campaign on the Kadam advertising network and earned over 65% ROI. No tracker. No team. Just a smart creative setup, solid intuition, and the power of Kadam’s ad platform.

Let’s explore how this Kadam native ads case study unfolded and what you can learn from it.

🔍 Why this Kadam Native Ads case study matters

In performance marketing, small tests often reveal big insights. This advertiser decided to launch a test campaign on Kadam using native teasers, German GEO, and amateur-style creatives.

There were no expectations, just a test. But that test ran for over 4 months and delivered consistent, profitable traffic.

⚙️ Campaign Setup in the Kadam

Here’s how the campaign was launched:

• GEO: Germany
• Format: Native teasers (Kadam native ads)
• Device: Android smartphones
• Browser: Chrome
• Language: German
• Platform: Kadam advertising network

The advertiser didn’t use a tracker, instead, a direct link and a postback were set up directly in Kadam.

🛠️ Postback Setup (without tracker)

To track conversions without a third-party tracker, this postback was used:

https://kdtrk.net/ru/postback/?data={click_id}&cost={payout}

Important: Convert the payout to rubles manually if your Kadam account isn’t in USD.

Always insert a unique source tag to distinguish campaigns by format and offer.

🎯 Creative testing strategy in Native Ads

Creative testing was the real star in this kadam native ads case study. The advertiser:

• Created 47 creatives in 1 day
• Used different German female names
• Headlines like “NAME 🟢 (1) Private Nachricht”
• Amateur-style open-source images

Kadam’s algorithm filtered the ads and 3 creatives drove most leads.

Pro tip: Test wide, let the algorithm do the heavy lifting.

Pre-landing example

🤖 Traffic optimization via Kadam’s mmart filtering

The advertiser didn’t build blacklists. Instead:

• Lowered bids on unprofitable placements
• Watched site-level CPA
• Let Kadam’s system push down low-quality traffic automatically

This minimalist approach worked. The campaign ran almost hands-free.

💰 Bidding strategy & final ROI

• Start CPC: $0.0046
• Max CPC: $0.012
• Avg CPC: ~$0.0071
• Spend: $1,941.30
• Revenue: $3,217.10
• ROI: 65%+

Two campaigns were launched. Both delivered stable performance without burnout for over four months.

📌 Key takeaways from this Kadam Native Ads case study

• ✅ Always set up tracking (even a simple postback)
• ✅ Use localized names and headlines
• ✅ Scale creatives early
• ✅ Let Kadam’s algorithm optimize your traffic
• ✅ Monitor ROI, not just CTR

This kadam native ads case study proves that big returns can come from simple setups — when paired with smart decisions.

🔗 Client’s set up

🖼️ Results proofs

Example of a Kadam native ads campaign dashboard with 65% ROI.

🚀 Ready to launch your own test?

Kadam is ideal for performance marketers who want fast campaign setup, broad GEOs, smart algorithms, and powerful results.

👉 Start your campaign now