The Complete Guide: How Publishers Can Profit from Popunder Ads

We’ve broken down one of the most profitable and stable website monetization methods: the use of popunder advertising. Discover how publishers keep the revenue coming in with 120 million clicks per day and turn traffic into consistent income.

What Is a Popunder, and How Does It Work?

A popunder is a type of display ad that opens underneath the main browser window, so it doesn’t interrupt the user experience.

Popunder advertising provides high visibility, as well as good CPL and CPI figures, as it stays visible after the main page is closed.

Popunder traffic generates up to 120,000,000 clicks per day at Kadam at total, allowing for a reliable revenue stream. It’s good for publisher monetization, especially if you’re working with iGaming traffic (betting ads), or Tier 1 markets (Western audiences with 3–5x higher rates).

Definition: What Does “Popunder” Mean?

The term comes from two words: “to pop” and “under”. It is an ad format that opens beneath the active browser window. It’s a version of pop-ups that’s designed to maximize offer visibility, CR, and CTR, and as a result, boost earnings.

How Popunder Differs from Other Ad Formats

Advertising takes many forms, and here’s how a popunder is different:

Popunder	Opens a new tab under the active one
Pop-up	Appears on top of the current tab
Push	Browser or device notification (such as a calendar push)
In-page push	Looks like push ads, but appears on-site
Native ads	Blends into on-page content

Why Pop Ads Positively Affect Publisher Earnings

Publishers choose pop traffic because it is one of the easiest and most profitable ways to monetize a website.

The Main Advantages of Popunder

Key benefits of this format are as follows:

Effortless monetization. The script automatically manages ad display and pays for every view or click.
Stable demand. Advertisers love popunders for their low cost, simple campaign setup, high ROI (up to 320%), and stable lead generation potential. As a result, publishers receive numerous requests for this format.
High income. Low CPC bids starting at $0.001 allow advertisers to conduct split tests without hurting their budget, which doubles the demand for placement.
No restrictions. Pop ads work across various verticals, from finance and gaming to entertainment, 18+ content, and software.
Full traffic utilization. This format allows you to monetize even low-cost or remnant traffic thanks to high popunder CPM.

How Much Publishers Can Earn

Popunder revenue depends on four main factors:

Traffic quality and volume: GEOs, devices, and sources.
Network terms: advertiser bids, placement rules, and verticals.
Payment mode.
The overall format popularity at the exact time (currently, it’s high).

Average rates:

Tier 1 traffic: $1,5 per 1,000 visits, higher with gambling offers.
Asia traffic: $0,4 per 1,000 visits.
Africa traffic: $0,7 per 1,000 visits.
CIS traffic: from $1 per 1,000 visits.

Top Verticals for Popunder Monetization

Popunder ads don’t perform equally across all niches. Our clients have noticed that some offer much higher payouts. Here are the most profitable verticals publishers should focus on:

Adult Websites

18+ platforms, dating chats, adult video sites, live streams, and cam shows. This vertical is the most consistent and profitable.

Movie and Torrent Platforms

People on streaming or torrent sites are highly responsive to ads in exchange for content access. VPNs, online cinema subscriptions, and app download offers perform perfectly.

Game Mods and Free-to-Play Games

Gamers respond well to iGaming and sports betting offers. Popunders can effectively promote sweepstakes, game installs, anti-detect browsers, and online casino registrations.

Software and File Converters

These sites can place offers promoting proxies, antivirus software, PDF converters.

Best GEOs for Popunder Traffic

CPM (Cost Per Mille) measures how much advertisers pay per 1,000 impressions. The higher the CPM, the greater the revenue. Arbitrage bids vary depending on the target GEO.

Markets with the Highest CPM

Stats show that Tier 1 countries (the US, Canada, and the UK) deliver the highest CPMs, reaching. Next come Tier 2 regions (the UAE, Mexico, and Turkey), followed by Tier 3 markets (Indonesia and Malaysia) averaging $3-4.

GEOs That Generate the Most Profit

The best GEOs for popunder monetization are those with active users and strong conversion rates from views to clicks:

The United States;
Canada;
Germany;
France;
Brazil;
Saudi Arabia;
Mexico;
Turkey.

How to Increase Revenue from Popunder Campaigns 2025

Modern media buying and traffic arbitrage are all about hybrid strategies. It’s believed that native, push, and pop ads work best together.

Working with 100% Fill Rate

Choose ad networks that buy 100% of your traffic. Switching from a 70% to a 100% fill rate popunder campaign can boost paid impressions and overall revenue by 10–30%.

Safe Popunder Ads and Filtering

To protect your website’s reputation, prioritize clean and secure popunder campaigns. Filter out inappropriate offers and shield your audience from malicious content.

Protecting Your Audience from Unwanted Ads

Only work with networks that:

support white/blacklists;
automatically verify landing pages and creatives.

Popunder Revenue Payouts and Publisher Support

Monetization through pop ads is available both directly and via partners.

Withdrawal Methods

Some top withdrawal methods publishers use are PayPal, cryptocurrency, bank transfers, and some others. Withdrawal limits range from $15 to $250, depending on the provider.

Our Personal Manager

At Kadam, we provide excellent support, and that’s why more than 100,000 websites work with us. Your personal account manager helps with promo setup, optimization, offer selection, and international traffic scaling.

So, Can a Publisher Earn with Popunder?

Absolutely. Popunders offer publishers a way to earn more with minimal effort. This format suits nearly any vertical and scales effectively.

👉 Ready to see popunders in action? Sign up with Kadam and add your site.

FAQ

What’s the average CR of popunders compared to banners and push ads?

Popunder ads usually deliver a higher CR than banners. On average, banner ads get 0.5–2% CTR, while push notifications reach 1–5%.

Can I use popunder ads together with Google AdSense?

Yes, but ensure that your implementation fully complies with Google’s policies.

How long does it take to see results?

If your website already has active traffic, you can get initial results within 1–3 days. For meaningful insights, collect data from at least 5,000–10,000 impressions.