How to Choose the Right Offer for Pop Traffic: A Campaign Checklist

Popunder advertising is great if you want high visibility. Still, this doesn’t mean that every offer will be a good choice. To improve ROI and conversions, you need to assess and align your offer with the popunder audience.

Why Is It Important to Choose the Right Offer for Pop Traffic?

This kind of traffic is fast-moving. So, any irrelevant or complex offer can lose the user’s attention before they even fully consume the ad.

How Popunder Audiences Behave

Popunder audiences across all niches are curious and are looking for low-risk solutions. So, offers that work well tend to require low-friction actions, like signing up or claiming a freebie.

Why the Offer Can Determine Campaign Profitability

An unsuitable offer may be visible, but it won’t get much attention. So, you’ll end up with a lot of impressions but a low to none conversion rate.

What to Consider When Choosing an Offer for Popunder

To make sure your offer is a good fit, consider the following:

Relevance of the Offer to the Target Audience

If you’re serving dating popunder ads to a largely married audience, then you may not get a lot of conversions. The more the offer resonates with the viewer, the better the conversions can be.

Location and Localization

Audiences vary by geography, language, and culture. Tailoring the offer to fit the local context can improve the odds that the campaign will succeed.

Payment Model

A popular payment model for popunder is Cost per Action (CPA). Here, you pay every time the user performs a certain action, like signing up or clicking a link. Falling under this general category are CPL and CPI, where you pay for every lead (usually through sign-up) and app install, respectively.

Bid Range

Here, you want to answer one question: what’s your CPA target range? Consider your overall budget for the campaign, too.

Popunder Advertising Checklist for Offer Launch

Before your full launch, make sure to take care of the following:

Landing Page and Conversion Rates

The most important thing is that the landing page converts well across all devices. Do this by improving the copy, design, and loading speed of the page. Most importantly, make sure all the buttons work.

Offer Testing with a Small Budget

Test different market segments, creatives, texts, and even landing pages. This way, you can figure out which combinations are worth pursuing.

Data Collection and Analysis

For popunder, success is normally based on click-through rates. Still, you need to dig deeper. Track metrics like time on page and bounce rate, and learn how these correlate with the ad itself.

Optimizing Performance and Scaling Growth

Once you find where your budget creates the biggest impact, scale up. Improve elements of the ad as required.

Offer Selection Errors to Avoid

Any of these can negatively affect campaign profitability:

Failing to Localize the Offer

This makes the popunder ad lose credibility and relatability. So, if your market is in the US, use USD instead of CAD.

Going with Low-Payout Offers

The popunder offer should make sense financially. If your estimated CPA is $2, the offer should yield more than that.

Not Testing Before Scaling

What makes sense in theory may not be what works in practice. With the wrong call, you can lose a lot of money.

Most Profitable Popunder Verticals

Many offers in these niches tend to see success with popunder:

Adult and Dating

This vertical is largely urge-driven, and the click can help satisfy that impulse. A common offer is a dating site sign-up or an adult-cam free trial.

Gambling and Betting

Online gambling is exciting, so it’s a relatively easy sell. Showing the sign-up bonus can work well for a popunder ad.

Games and Mobile Apps

Popunder ads can drive users directly to the app download page. Though not every click results in an install, these ads tend to perform well when targeting users likely to try a game.

Utilities and Software

These are offers that solve a problem immediately. Think VPN or an antivirus free trial.

Take Time to Choose Offers to Improve Campaign Profitability

Going with the right offer can mean high profitability. Paired with a solid strategy to reach and resonate with the right audience, the popunder ad is most likely to result in a profit.

FAQ

Which offers work best with pop traffic?

Localized offers in iGaming, software, dating, and adult niches that are relevant to the target audience tend to get the best results.

How many tests should be run before scaling an offer?

This depends on the traffic and budget. Ideally, carry out 2-3 split-tests and wait until you have 100 popunder conversions before making a decision.

Can one offer be launched across multiple GEOs?

Yes. However, the creatives and messaging should be localized to improve conversions.

How do I know if an offer is unsuitable for popunder?

If the offer is part of a complex funnel or requires a lot of thinking time before purchase, it may not do well for popunder. Additionally, lack of conversions signal that the offer is irrelevant.

Which verticals generate the most revenue on pop traffic?

Verticals like gambling, adult, and dating generate the most because they match the impulse-driven, curiosity-filled audiences that respond to popunder.