Push Ad Networks Compared: The Best Options in 2025

What Are Push Ad Networks and How Do They Work?

These are ad networks that specifically cater to advertisers requiring push traffic. They essentially work in the same way as any other ad network:

1. Advertisers establish specific targets for budget, audience, and outcomes to guide their campaign strategy.
2. The ad network matches with available push ad inventory from its publishers based on the requirements.
3. The push notification ads are served.

This all happens in real-time, so you can get clicks and conversions right away.

Benefits of Using Push Ads for Website Monetization

Still, it’s not just advertisers that benefit from having this type of ad as an option. It is also great for publishers who want to maximize the profitability of selling inventory for push notification ads, such as:

• Having ongoing revenue because the user can still receive push notifications even after leaving the publisher’s site.
• High delivery rates because content is delivered right to the user’s device, making it highly attractive to advertisers.
• Easy integration because it doesn’t take any space on the website itself.

There are strong motivations for publishers to help you generate push traffic in 2025. That’s why today, you’ll see it as an option in many ad networks. 

Key Criteria to Choose the Best Push Traffic Sources

Having a lot of push advertising networks to choose from means more freedom for you. To help you find the most suitable choice, consider the following criteria:

Traffic quality and user intent

Stick with networks that prioritize traffic quality. In this case, only opt-in push traffic should be generated from the campaign. This means that the users have explicitly agreed to get push notifications from the publisher’s site.

Voluntary opt-ins also imply strong user intent because they’re very likely to trust the publisher’s site and be interested in what they have to say. And as a result, they’re more likely to click and be converted.

Targeting options and reach

The best push ad platforms let you use multiple filtering and targeting options, like OS, device, browser, ad delivery time, and more. Many quality providers, such as Kadam, support these features. Global reach is also key, since it means the potential to scale in any direction you want.

Ad format flexibility and visibility

Check what kind of push ads are supported. Aside from the standard ones that users see as a small box, some networks also offer in-page push ads that appear within the web page. Ideally, you should have the choice between text and graphical ads.

Push Traffic Campaign Setup: Tips for 2025

Improve campaign outcomes by following these tips:

• Use all the targeting options supported by your preferred platform.
• Experiment with different combinations of text and creatives.
• Create automated rules to optimize the campaign.

We’ve covered the specifics of campaign setup here.

How to Optimize Push Advertising Campaigns

Make your campaign as effective as possible by:

Using split testing and tracking tools

Tracking key metrics like CTR and CPC helps you evaluate how your campaign is performing. And by performing split testing, you can find the most impactful combination of creative and text.

Adjusting bids and frequency caps

Raise bids where there’s better conversion and lower them when performance is lagging. To avoid budget wastage and ad fatigue, lower daily frequency caps.

Apply creative best practices for push ads

Whether your goal is to create affiliate push traffic or enhance brand awareness, focus on catching the eye. Create curiosity-driven headlines and incorporate emojis and clear icons. If you’re using Kadam, take into account our creative requirements as well.

Pop vs Push Traffic: Which One Should I Choose?

We have created a quick table to help you decide:

Best for	Pop ads traffic	Push traffic
User engagement	–	✅
Lead generation	–	✅
High traffic and quick scale-ups	✅	–
1-Click offers	✅	–

Conclusion: Maximizing ROI with Push Notification Ads

Finding the right push ad platform is just one part of the equation. Knowing when to use push ads and implementing best practices will help you get the highest ROI.

FAQ

What is the average CTR for push ad campaigns?

The average can be anywhere from 0.3% to 1.5%, depending on the push traffic that you’re targeting.

How can I increase conversions with push traffic?

In just a few words, the message should generate curiosity or action because you have a highly limited space.

Are push notification ads effective for affiliate marketing?

Yes. The target audience for your push ads should be ready to take action because you only have a few words to sell the click.

What verticals work best with push ad networks?

Although the level of success depends on the specifics of the campaign, advertisers in the iGaming and Dating verticals tend to find the most success.

Do push ad networks support mobile traffic targeting?

Yes. With Kadam, you can target based on the mobile device used, alongside the other targeting features supported for desktop.