Popunder for affiliates: Using popunder traffic to win

Popunder advertising may not be the first thing that comes to mind, but it can be very useful for advertisers and affiliate marketers. Learn more about it and see how you can make it work for your campaign.

What Is Popunder Traffic?

It is traffic derived from a popunder ad. Instead of the more familiar pop ads that obstruct the user’s view, this version is slightly more discreet.

Here’s how popunder ads work in terms of display and function

With popunder ads, there will be a creative and/or a link on the publisher page, which will open another website. The difference with popunder is that it goes under the page that the user is currently viewing.

Difference between popunder and popup

Many mistakenly see this as pop vs popup, when the former is a more general term that refers to both pop-up and pop-under. However, popunder ads look exactly like pop-up ads. The only difference is where they appear.

Why Popunder Is Still Relevant in Affiliate Marketing

Even though the advertising world doesn’t hear about it that often, popunder for affiliates is still highly relevant. If you’re looking for high visibility at a low cost, this is normally a good match.

Key benefits for affiliates

Popunder ads are great for:

Getting a lot of eyeballs on the offer at a low cost.
Improving immunity to banner blindness without being intrusive.
Minimal effort to scale.

Challenges and limitations

Should you use popunder traffic, you may get colder leads. The user may not be interested in making a purchase, so the click may just be driven by curiosity instead of intent. This means that you may have to do more work to achieve conversion.

There are other risks, such as increased bot traffic and limited brand safety. However, these can be addressed by using trusted ad networks like Kadam that support anti-fraud measures and placement filtering.

Where to Get Popunder Traffic

Many ad networks let you use popunder ads. So, as long as the network that you’re using supports it, you can get this type of traffic.

Top ad networks offering popunder inventory

See our top options below:

Ad network	Why it’s one of the best
Kadam	Strong bot filtering and detailed site ID reports
Adsterra	Expansive global reach for easy campaign scaling
PropellerAds	Supports AI-based optimization

How to evaluate a traffic source

When looking at popunder networks, consider the following:

Anti-fraud mechanisms
Transparency
Traffic volume
Affiliated publishers
User-friendliness of the platform

Look at the customer support options as well. Ideally, a manager will be assigned to help you create successful campaigns.

How to Launch a Popunder Campaign

After choosing a platform, follow the steps below to run the campaign.

Set up the offer and landing page

Since you’re an affiliate, the brunt of the work is connected with choosing a profitable offer. If the landing page is provided as well, your job is basically done. Otherwise, make sure that it loads quickly across all devices.

Identify campaign parameters

Here, you need to identify your target audience based on the various parameters supported by your selected platform. Then, limit how frequently the ad can be shown. If supported, also show the ads at the times that you think they will convert best.

Track and measure performance

If you’re using Kadam, you can track everything within the platform. Monitor key metrics such as CTR, CPL, conversion rates, and ROI. This way, you can make changes to the campaign if required.

How to Work with Popunder Traffic Efficiently

Popunder advertising can yield great results. So, keep this discussion in mind to help you do things right.

Common mistakes to avoid

Certain things can decrease the effectiveness of your campaign, such as:

Using low-quality offers
Not filtering unprofitable sites
Not setting an ad frequency limit

Even if the offer isn’t mobile-specific, everything must be mobile-friendly.

Testing and optimization strategy

Since the general idea is to cast a wide net, start with broad targeting. Then, based on the initial data, limit your audience accordingly. Also, consider split testing to find out which creatives and audiences yield the highest ROI.

When to scale or stop a campaign

It’s good to scale when you’ve found the best audiences and the campaign is still highly profitable. However, consider pausing or stopping if the traffic quality drops or you’re not getting a positive ROI.

FAQ

How does popunder traffic work?

It opens a window behind the one that the user is currently on, so that it’s not intrusive. Once they close their current tab, they’ll see the ad.

Is popunder allowed in affiliate marketing?

The offer dictates which traffic sources are accepted, so we suggest referring to that.

Which offers convert well with popunder ads?

The popunder ad format works well when there’s an assumed broad appeal or it’s a one-click conversion. So, if the user only needs to sign up for you to get paid, this will work well.

Can I track user actions from popunder clicks?

Yes. You can use tracking links, pixels, and even heat maps.

How do I avoid wasting budget on bad pop traffic?

Blacklist poor-performing sites and only use popunder networks like Kadam. These services have a comprehensive fraud detection system that prevents bots from interacting with your ads.

All trademarks and brand names mentioned in the article are the property of their respective owners. This material is not affiliated with or sponsored by any of the mentioned brands or their owners, and does not reflect their views or opinions.