Top GEOs for Publishers: Where Popunders Deliver the Greatest Profits

Not all traffic will yield the same results. So, even though popunders can be profitable, focusing on certain GEOs will have better returns than concentrating on others.

Targeting the right countries can result in easier monetization of your site. With this guide, we hope you can choose the most profitable option for you.

What are popunders and why do they matter for webmasters?

A popunder is a type of ad that pops under the current browsing page. This way, a landing page is displayed for the offer without distracting the user unnecessarily.

Due to the way it’s served to the user, a popunder ad campaign usually generates high visibility. This makes it highly lucrative for website monetization, which means high payouts for the publisher.

Top GEOs for Popunders in 2025

This type of ad will work well as long as the targeting is done right and the offer is good. Still, the GEO targeted will still affect how much you can earn.

Popunders in the USA and Canada

These are the most lucrative markets, but they are also the most competitive. To make the higher CPC, CPM, or CPA rates worth it, popunder ads here are best used with premium offers.

Popunders in European countries

For countries in the European Union, you have to strictly follow the GDPR. The profitability and CPC costs vary since the cost of living varies greatly among countries.

Popunders in Latin America

Brazil, Mexico, and other Latin American countries are starting to spend more on digital purchases. But right now, they’re still more affordable, making them a great starting point before scaling to Tier-1.

Popunders in Asia and Tier-3 regions

Emerging countries like Indonesia and India can deliver a lot of pop traffic. Yes, profits for publishers could be higher but if you’re a beginner, these are the perfect GEOs to test the waters.

Popunder Profitability By Country and Region

There’s a possibility of profitability for pop ads, no matter the region. However, you need to make a decision based on your budget, so it’s important to compare rates and possible returns.

CPC and CPA rates across GEOs

Tier-1 markets are the most expensive, usually with rates several times higher than global averages. Tier-2 countries in Eastern Europe and Latin America are the middle ground, while Tier-3 countries are the cheapest.

Payback from popunders

The revenue possibilities for pops launched in Tier-1 markets are higher. However, you should consider the higher costs as well (you need to invest in content to keep your audience active and engaged). That’s why you should do your calculations based on the profits from the specific offer that you want to push to users.

How to Choose the Best GEOs for Popunder Campaigns

To some degree, the CPA, CPM, and CPC rates are also related to the competition for the specific market. So, this aspect should also be considered.

Regions with high competition

For regions with high competition, it helps to narrow down. Focusing on specific audience segments can increase relevance and CPC.

Regions with low competition

However, for low-competition areas, it can make sense to cast a wide net. This gives you the chance to discover audiences that you may not initially think will respond well to the campaign.

Popunders and GEO Trends in 2025

Popunder ads are still popular around the world. However, the dynamics among countries are changing.

With the high costs and strict regulations in Tier-1 markets, many people are exploring more affordable and fast-rising Tier-2 opportunities. Additionally, many advertisers use the combo of popunder and push ads, which can be more profitable for publishers.

FAQ

Which GEOs are the most profitable for popunders?

Tier-1 GEOs generally have the highest returns for popunders because the offers there tend to be more expensive, too.

How does popunder profitability depend on the region?

The region tells you about the general purchasing power and disposable income of the average user. The higher those two are, the better the potential profits can be.