Popunder Monetization: How Publishers Can Increase Revenue from Mobile Traffic

Ever wondered how publishers capitalize on mobile traffic by using the simplest form of pop advertising? We can tell you: they’re just placing popunders on their websites. Find out how pop ads generate thousands of clicks per day and why advertisers are so eager to order their placement.

The Role of Mobile Traffic in a Publisher’s Income

In 2025, mobile traffic has become a key source of income for publishers. It makes up over 64% of all internet traffic, and its share continues to grow.

Mobile Web Traffic and Advertisers

Mobile website users often click on iGaming offers and install apps. That’s why advertisers are optimizing their offers in these niches for smartphone screens and join ad networks like Kadam to run campaigns. That is why publishers benefit from working with advertising networks that help to monetize traffic.

CR and CTR in Mobile Campaigns

People are on their phones all the time. The CTR for mobile ads is higher (2–5%) than for desktop ads (1–3%). Mobile advertising also brings in up to 70% of all clicks. However, many users turn to their computers for tasks that require concentration, including shopping. So, desktop advertising still delivers conversions.

Popunder Monetization: What Is It and How Does It Work?

Advertisers choose offers and create landing pages. It’s a low-cost ad format with CPC rates starting at just $0.0004. Popunders allow them to reach a large audience with a small investment and a high ROI. To run their ads, advertisers cooperate with publishers through networks like Kadam.

Publishers place this popunder code on their online resources. It manages the ads automatically, and the publisher earns money for every impression or click.

Differences Between Pop and Push Ads

A popunder banner appears in a new tab behind the user’s active one. This format is less annoying than push notifications, as it does not land on the screen unexpectedly or disrupt the user’s browsing experience.

Benefits of Pop Ads for Publishers

The benefits of this format include:

• Simple popunder monetization.
• It works with any niche.
• Consistent demand.
• Monetize all types of traffic.

Popunders allow you to use both desktop and mobile traffic. The key features of popunders are their low cost, easy campaign setup, and steady lead generation. Therefore, publishers frequently receive requests to feature this ad format.

Effective Popunder Monetization Strategies

Publishers can apply helpful tips that have already proven successful with Kadam’s clients to maximize their earnings. We’re always happy to share them!

Website Monetization Through Advertising Networks

If your site has large volumes of high-quality international traffic, you can set up mobile advertising to boost your profit. To do this, you need to integrate ad content onto your site. Then you’ll get paid for clicks.

As a publisher, you don’t create offers. Still, note that Kadam’s clients see more engagement when an offer shown on a high-quality website is relevant to both the target audience and the site’s niche. For example, in the nutra niche, it’s best to promote health-related products. On sites with free movies, gambling, and betting ads perform well.

How Publishers Can Increase Profits from Popunders

The outcome depends on the ad format, but technical details are just as noteworthy. The offer should be adapted for smaller screen sizes, while your site should load fast. Another crucial aspect is relevance — reliable ad networks choose relevant offers to show to your audience.

Publisher account analytics

To understand when your audience is most active, use the built-in analytics in your Kadam account.

Payouts

Advertisers may use CPC and CPM models when running popunders, which means you get paid for clicks or impressions. To find cost information, visit your personal account under the “Clickunder” section after registration. For example, publishers earn $0.22 (CRM) for traffic from India.

One more tip: a great strategy is to place both push ads and popunders. These formats complement each other because they target different audiences. Popunders reach a broad, cold audience, while push creatives convert warm leads.

Common Mistakes in Popunder Monetization

However, there are some practices that you should avoid. Among the most common mistakes are:

• Selling low-quality web traffic.
• Disregarding the rules set by ad networks.

Final Tips for Publishers

The strategy of combining popunders and push ads can be the most rewarding way to monetize mobile traffic. 

Publishers should be aware that advertisers looking to attract mobile users will frequently contact them about these specific formats.👉 For successful popunder monetization, use Kadam’s services. Connect your site to Kadam and start monetizing your traffic!

FAQ

How do I choose the right offer for popunders?

In most cases, you’ll just sell traffic. Still, if there’s an option, pick offers that align with the expectations of your target audience and are related to your site’s niche. For example, on a file converter page, you could advertise similar software.

Can push and pop ads be combined in one campaign?

Yes, and it is effective to place both. The formats complement each other and, when used together, bring in more views, conversions, clicks, and installs.

How can I maximize my earnings from ad impressions on mobile traffic?

High income is frequently achieved through a combination of the right format, a fill rate, adapting the offer for small screens, and segmenting the audience by GEO.

Which networks are most often used for popunders?

Clients often choose the Kadam ad network or competitors like RichAds*, PropellerAds*, and Evadav*. At Kadam, we offer high CRM rates, a 100% fill rate, and steady demand from 80,000 advertisers.