Video Talk by Kadam CEO: How Large-Scale Products Buy Traffic

At G GATE CONF 2026, Sergiy Sergienko, CEO of Kadam, gave a talk on how large-scale products acquire and evaluate traffic — and why a performance-only approach is no longer enough to sustain further growth.

The full recording of the talk is now available on YouTube in Russian.

In the talk, Sergiy covers:

• why acquisition costs are rising and why performance marketing eventually hits a ceiling;
• how media advertising affects branded traffic, acquisition, and retention;
• why Last Click does not always reflect the true contribution of an advertising channel;
• how PostView and PostClick work, and why a $1 FTD can sometimes be a realistic result;
• why audience segmentation and working with users at every stage of the funnel matter;
• what data helps evaluate traffic performance more accurately and make better budget allocation decisions.

The talk also includes practical cases. For example, Sergey shows how Kadam’s branded traffic dropped by 35% after media placements were paused, and began recovering once they were resumed.

Watch Sergiy Sergienko’s full talk on YouTube.