VAST Creatives Are Now Available in Kadam Video Campaigns

Kadam now offers a new way to add creatives to video campaigns: instead of uploading an MP4 file, advertisers can use a VAST URL.

This allows advertisers to use their own VAST infrastructure and manage video creatives on their side.

What’s changed

Previously, launching a video campaign required uploading an MP4 file directly to Kadam.

Now there are two options:

• upload an MP4 file;
• add a VAST URL.

When VAST is used, the advertiser adds the URL to the campaign, while their VAST server determines which video creative is shown to the user.

What VAST gives advertisers

Dynamic creative rotation

You are no longer limited to a single video file within a campaign. The advertiser’s VAST server can dynamically select which creative to serve.

Your own analytics and tracking

Video serving and tracking can remain on the advertiser’s side, allowing teams to use their existing infrastructure for video campaign measurement.

Campaign management in Kadam

Campaign settings and management remain available in the Kadam platform. Advertisers can also use the Advertiser API for automation.

This setup is especially useful for advertisers who need more control over video creatives and already work with their own VAST infrastructure.

How to get access

The feature is enabled through a Kadam manager.

If you want to use VAST creatives in your video campaigns, contact your Kadam manager to request access.