FIFA World Cup 2026: Maximize the Opportunity for Your iGaming Brand

The FIFA World Cup 2026 will be one of the biggest opportunities of the year for iGaming brands and affiliate teams. The tournament is expected to drive strong demand for traffic and create new opportunities to attract audiences, build brand awareness, and engage players across every stage of the funnel.

In a joint webinar, experts from Kadam and Betoholic Team explain how to prepare campaigns for peak demand, from GEO selection and ad formats to attribution, traffic quality, and scaling around key matches.

What the Webinar Covers

The experts discuss:

• where to find traffic volume and which GEOs to prioritize;
• how to combine Banner, Video, Popunder, Push, and In-Page Push;
• when to launch and pause campaigns based on the match schedule;
• how to choose between CPA, RevShare, Hybrid, and CPC;
• why last-click attribution does not show the full impact of display advertising;
• how to evaluate Post-View and Post-Click conversions;
• which creatives and localization approaches work best;
• how to control traffic quality and protect budgets from fraud.

Speakers

Vladislav Umnitsyn — Owner of Kadam, CEO of Smart Dynamics
Alex Lofmor — Founder & CEO of Betoholic Team
Sergey Sergienko — CEO of Kadam and webinar moderator