New Guide by Kadam: How to Get More FTDs from the Traffic You’ve Already Paid For

In iGaming, a large share of the budget goes into user acquisition: Meta, Google, advertising networks, affiliate channels, and other sources. But not every user reaches the deposit stage after the first touchpoint.

• Some users visit the landing page and leave.
• Some start registration but do not complete it.
• Some create an account but do not make an FTD.
• Some make a first deposit but do not return for a repeat one.

At the same time, the brand has already paid for this contact but has not received the conversions it expected.

We have prepared an expert guide for iGaming teams on how to bring users back into the funnel, work with retargeting, avoid overpaying for conversions, and assess the real contribution of each traffic source.

Inside the guide, we cover:

• where FTDs are most often lost after the first touchpoint;
• why retargeting should not be launched across the entire warm audience;
• how to segment audiences by funnel stage;
• how to avoid paying twice for the same conversions;
• why post-view and post-click analytics matter;
• why CPA and initial FTDs do not always show the real value of a source;
• how media reach, acquisition, retargeting, and reactivation work together;
• how full management helps build the right setup around a specific product and measure the result in numbers.

This material will be useful for iGaming brands, affiliate teams, and performance marketers who want to get more value from the traffic they have already paid for and better understand which channels truly influence deposits, repeat actions, and LTV.

Download the guide and learn how to get more FTDs from the traffic you’ve already paid for.

Download the expert guide