Kadam Smart Mediation
Revenue-based optimization
We compare what each network earns you and send each traffic segment where it earns more.
Self-serve setup · No mediation fee · Payouts straight from your networks
No fee · Direct payouts · Disconnect anytime
Traffic allocation by segment
US · iOS · popunder
US · Android · popunder
DE · Desktop · banner
- Kadam
- Network A
- Network B
More revenue. Less manual work.
0%
fee on revenue you earn from your networks
6–20%
of revenue from just 1% of traffic with Kadam retargeting
≤ 50%
Traffic share for testing
6
networks available with one-click setup
How much more could you earn?
See real case
Current monthly revenue
$36,000
Potential monthly uplift
Kadam Smart Mediation uplift
+$4,320
From smarter traffic allocation
Retargeting uplift
+$2,160
From exclusive Kadam demand
Total potential
uplift
+$6,480
/ +18%
Estimated monthly
revenue with Kadam
$42,480
Go for 10% more revenue.
We cover any drop.
Not that we’re expecting one
Compare Kadam with your current mediation, another platform or your own setup
01
Connect by October 5
Add your site and networks
in your Kadam account
02
Send your stats to your manager
Agree on your pre-test earnings
as the starting point
03
Test for 14 days
Review the results together
Hit +10%? Let’s keep going
Your pre-test earnings are protected
If you earn less than the agreed starting point, we’ll pay the difference
Route traffic by real revenue, not average CPM
01
Find where traffic
is worth more
Compare earnings by country, OS, impression number and other.
02
Calculate
real revenue
Use network payout × accepted traffic, not dashboard CPM alone.
03
Reallocate
by performance
Send more impressions to the source generating the highest revenue.
What earns you more
6–20×
More revenue from Kadam retargeting
~1.2% of popunder clicks and ~0.5% of banner impressions are worth 6x and 20x the average. This demand is exclusive to Kadam, and mediation gives you access to it automatically.
Smarter traffic allocation
We compare earnings and adjust traffic allocation by country, OS, impression number and other.
Revenue adjusted for accepted traffic
Not all traffic gets accepted. We account for that when comparing earnings.
Compare networks on the same basis
Networks can report different countries and impression counts for the same traffic. We use the traffic sent to each network as a common basis for comparison.
Responsive to rate changes
Traffic allocation adjusts based on changes in revenue performance within each segment.
Your networks stay yours
Connect each network via API once. Kadam does not hold your earnings from other networks or delay their payouts. Each network continues to pay you directly.
Disconnect anytime
Your existing ad units continue to work if you disconnect Kadam. No contract required.
0% fee. 100% of your revenue.
Your networks keep paying you directly. Kadam receives traffic only in segments where it pays more.
Your networks keep paying you directly. Kadam gets traffic only when it pays more.
- Networks pay you directly
- Kadam earnings go to your Kadam balance
- No contracts or hidden traffic share
Who monetizes your traffic better?
Average effective CPM over the last 30 days, based on Kadam mediation statistics.
| # | Source | Formats | Min. payout | Payouts | CPM* |
|---|---|---|---|---|---|
| 1 | Kadam Retargeting * | POP · BAN · VID | $15 | Weekly | $5.07 |
| 2 | Kadam Smart Mediation ** | POP · BAN · VID | networks pay you | directly | $1.69 |
| 3 | HilltopAds | POP · BAN | $20 | Weekly | $1.62 |
| 4 | Kadam | POP · BAN · PUSH · NAT | $15 | Weekly | $1.53 |
| 5 | ExoClick | POP · BAN · VID | $20 | Weekly | $1.18 |
| 6 | TrafficShop | POP · BAN | $50 | On request | $0.92 |
| 7 | TrafficStars | POP · BAN · VID | $100 | Weekly | $0.74 |
* CPM of impressions eligible for retargeting (~—% of traffic). Not an average across all traffic.
** Average effective CPM across all sources with Kadam mediation. Compare it to your overall CPM.
Choose the best monetization method
| Kadam | Third-party mediation platform | Your own waterfall | |
|---|---|---|---|
| Fee | 0% | 5–20% of traffic or revenue | 0% |
| Analysis granularity | Country × OS × impression number and other | site or ad unit, GEO | depends on manual setup |
| Selection criterion | rate × traffic acceptance rate | CPM from the dashboard | CPM from the dashboard |
| Kadam retargeting | yes | no | no |
| Launch | self-serve setup, start today | after manager review | hours of manual ad tag setup |
Swipe to compare all options
Set up mediation yourself
Add your site and Kadam ad unit
The Kadam ad unit becomes the mediation container.
Connect networks and zones
Grant read-only statistics access via Network Code.
Set a test share
New sources receive up to 50% while performance data builds.
Install one script
One tag enables mediation and Kadam retargeting.
Formats: popunder, banner, video · Direct link supports mediation, but retargeting requires the script.
Popunder, banner and video · Direct link: mediation only.
Connect your first network
Questions
It works for both sides. Kadam earns from its own advertisers, not from you. The more quality traffic Kadam sees, the more advertisers it attracts. More advertisers mean higher bids and higher prices for your traffic.
No. Kadam receives traffic only when it pays more.
Traffic allocation adjusts as revenue performance changes within each segment, not on a fixed schedule.
Yes. Add each zone separately. We treat each zone as a separate source.
Kadam Smart Mediation works with direct links too. Install the script to also earn from Kadam retargeting. Without it, you miss out on this additional revenue source.
Your earnings from other networks remain in your accounts with those networks, and each network continues to pay you directly. Earnings from Kadam are credited to your Kadam balance. You can view both in Kadam’s reporting dashboard.
Same networks.
Extra demand.
More revenue.
Set up Kadam mediation and keep your existing partners, direct payouts and full control.