Your trusted ad network for iGaming growth across Africa

Scale your campaigns with Kadam — the advertising network for growth and stable ROI

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1.3+
billion impressions per day across Africa
40+
active African GEOs
12+
years of AdTech expertise
5+
years of experience in the African market
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The Formula for Sustainable Growth of iGaming Brands

Deep GEO expertise

Deep understanding of how iGaming works in Africa: devices, payments, user behavior, and regulations

Proven iGaming performance

With its traffic volume and quality, Kadam helps brands reach their audience

KPI-first optimization

We buy on CPC/CPM and optimize to FTD/RD/LTV—not clicks—so budgets turn into revenue

Launch your campaign for Africa

Why iGaming brands and media buyers choose Kadam

From strategy to scaling, Kadam gives the tools and support to grow across Africa

Full campaign management
Full campaign management
Kadam's team manages everything from strategy and creatives to optimization, so you can focus on growth
Full campaign management
Full campaign management
Multi-format ecosystem
Multi-format ecosystem
Pops, Push, In-Page, Native, Banners, all in one account. Each format plays a role in your iGaming funnel, helping turn clicks into deposits and users into loyal players
Multi-format ecosystem
Multi-format ecosystem
Retargeting Tool
Retargeting Tool
Re-engage up to 30 % of inactive users through Kadam's re-engagement campaigns
Retargeting Tool
Retargeting Tool
Data-driven optimization
Data-driven optimization
Predictive algorithms analyze user intent and adjust bids automatically for better ROI
Data-driven optimization
Data-driven optimization

Explore the formats that drive real iGaming results

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Scale that drives your growth

Traffic Volume

70% traffic is from direct publishers
Find out which formats work best for your GEO
View the traffic showcase
Ad Format:Popunder
Platform:Mobile
Country:Africa
Traffic Type:All

Find out which formats work best for your GEO

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Real results across African markets

Kadam helped a global iGaming brand expand in Egypt by focusing on high-intent Android users and premium mobile inventory
Using GEO-specific bidding models and traffic segmentation, the campaign maintained steady conversion flow and achieved strong ROI growth

Key outcomes:

$6,515

Budget

309

first-time deposits (FTDs)

$27,810

Advertiser income

$0.0005

Average CPC

$21.09

Average CPA

324%

(×3.2) maintained with stable daily volume

Reviews

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