{"id":953,"date":"2025-12-08T19:50:04","date_gmt":"2025-12-08T19:50:04","guid":{"rendered":"https:\/\/www.kadam.net\/blog\/?p=953"},"modified":"2025-12-22T13:47:09","modified_gmt":"2025-12-22T13:47:09","slug":"why-traffic-from-india-is-profitable-for-popunder","status":"publish","type":"post","link":"https:\/\/www.kadam.net\/en\/blog\/publishers\/why-traffic-from-india-is-profitable-for-popunder\/","title":{"rendered":"Why traffic from India is profitable for Popunder"},"content":{"rendered":"\n

India has millions of users who open websites from mobile devices every day, and thousands of platforms looking for a stable monetization model.<\/p>\n\n\n\n

Popunder fits this scenario perfectly: a non-intrusive format, easy integration, and high CPM at large volumes.<\/p>\n\n\n\n

According to Kadam statistics for 2025:
Average CPM: ~$0.22
CPM Range $0.0001 – 2.4977
Fill Rate: 99%
Mobile Traffic Share: 90%+<\/p>\n\n\n\n

\ud83d\udcc8 For websites oriented toward an Android audience, this is one of the most stable monetization formats, with predictable rates and clear analytics.<\/p>\n\n\n\n

Behavior of the Indian audience: engagement and interest in offers<\/strong><\/h2>\n\n\n\n

Users from India click on Popunder formats more often than in most Asian GEOs.<\/p>\n\n\n\n

The reason is affordable mobile internet, a habit of interactive formats, and high interest in apps, games, and VPN services.<\/p>\n\n\n\n

In the verticals utilities, APK, VPN, and iGaming, Popunder consistently provides good CR and high CTR.<\/p>\n\n\n\n

What affects CPM in India<\/strong><\/h2>\n\n\n\n

CPM in Indian traffic stays at the level of $0.22\u2013$0.27 due to a combination of three factors:<\/p>\n\n\n\n

    \n
  1. A high share of Kadam\u2019s direct advertisers: buying impressions at a good rate without intermediaries.<\/li>\n\n\n\n
  2. Automatic optimization of impressions through the internal algorithm, each ad is matched to user behavior.<\/li>\n\n\n\n
  3. Stable mobile demand: advertisers actively work with traffic from India for Android applications and gaming offers.<\/li>\n<\/ol>\n\n\n\n

    How Kadam helps scale monetization<\/strong><\/h2>\n\n\n\n
    Opportunity<\/strong><\/td>What the publisher receives<\/strong><\/td><\/tr>
    Direct advertisers<\/strong><\/td>Real offers without intermediaries, stable payouts<\/td><\/tr>
    AdSpyglass integration and directly<\/strong><\/td>Fast profitability check without complex integration<\/td><\/tr>
    High-quality moderation of creatives<\/strong><\/td>No low-quality offers, maximum transparency<\/td><\/tr>
    Support<\/strong><\/td>Assistance with setup and scaling of platforms<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    Real results of publishers with Indian traffic<\/strong><\/h2>\n\n\n\n
    Metric<\/strong><\/td>Average value<\/strong><\/td>Trend<\/strong><\/td><\/tr>
    CPM (mobile)<\/strong><\/td>$0.22<\/td>consistently high at large volumes<\/td><\/tr>
    CPM (desktop)<\/strong><\/td>$0.21<\/td>evens out at low volumes<\/td><\/tr>
    Fill Rate<\/strong><\/td>99%<\/td>almost full fill<\/td><\/tr>
    eCPM growth after connecting to Kadam<\/strong><\/td>+10\u201320%<\/td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    Even with high traffic volumes, Kadam maintains a balance between CPM and fill: revenue does not \u201cdrop\u201d when impressions increase.<\/p>\n\n\n\n

    Which websites get the best results<\/strong><\/h2>\n\n\n\n
    Type of platform<\/strong><\/td>Monetization potential<\/strong><\/td><\/tr>
    APK and utilities<\/strong><\/td>Maximum: mobile traffic reacts actively<\/td><\/tr>
    VPN websites<\/strong><\/td>High: relevant audience and high CTR<\/td><\/tr>
    Gaming websites<\/strong><\/td>Medium\u2013high: stable volumes, frequent repeat visits<\/td><\/tr>
    Content and blogs<\/strong><\/td>Medium: high engagement, constant flow of users<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    Connect Indian traffic to Kadam and start monetizing.<\/p>\n\n\n\n

    If your platform receives visitors from India, Popunder is the best format to turn this volume into profit. Kadam offers fair rates, fast integration, and algorithms that scale together with your traffic.<\/p>\n\n\n\n

    \ud83d\udc49 Add your site and start monetizing \u2192<\/a><\/h2>\n\n\n","protected":false},"excerpt":{"rendered":"

    Discover why traffic from India is considered one of the most profitable for Popunder.<\/p>\n","protected":false},"author":5,"featured_media":954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3],"tags":[101,81],"class_list":["post-953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publishers","tag-monetization","tag-pops"],"custom_author":"Kadam","_links":{"self":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/comments?post=953"}],"version-history":[{"count":2,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/953\/revisions"}],"predecessor-version":[{"id":1011,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/953\/revisions\/1011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/media\/954"}],"wp:attachment":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/media?parent=953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/categories?post=953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/tags?post=953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}