{"id":939,"date":"2025-12-05T11:59:15","date_gmt":"2025-12-05T11:59:15","guid":{"rendered":"https:\/\/www.kadam.net\/blog\/?p=939"},"modified":"2025-12-22T10:33:59","modified_gmt":"2025-12-22T10:33:59","slug":"sports-events-calendar","status":"publish","type":"post","link":"https:\/\/www.kadam.net\/en\/blog\/advertisers\/sports-events-calendar\/","title":{"rendered":"2026 Sports Events Calendar"},"content":{"rendered":"\n<p>Sports events consistently trigger spikes in user activity. During major matches, interest in apps rises, competition for attention increases, and the likelihood of conversions goes up \u2014 which is why performance graphs almost always trend upward during these periods.<\/p>\n\n\n\n<p>If you haven\u2019t previously tracked the connection between traffic surges and sports events, that\u2019s completely normal. Many marketers miss these opportunities simply because they don\u2019t have the key dates at hand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>We\u2019ve gathered everything that impacts your performance<\/strong><\/h2>\n\n\n\n<p>To help simplify campaign planning and make it easier to leverage these opportunities, we created the&nbsp;<strong>2026 Sports Events Calendar<\/strong>, collecting all the dates worth considering when preparing your launches.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">You can explore the calendar here:&nbsp;<strong><a href=\"https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/12\/\u0441\u043f\u043e\u0440\u0442_\u0440\u0443.pdf\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/12\/\u0441\u043f\u043e\u0440\u0442_\u0440\u0443.pdf\" rel=\"noreferrer noopener\">open the Sports Calendar<\/a><\/strong><\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The calendar will help you:<\/strong><\/h2>\n\n\n\n<p>\u2013 identify the most profitable sports periods<br>\u2013 launch campaigns during high-demand moments<br>\u2013 prepare creatives and funnels in advance<br>\u2013 scale more efficiently during traffic growth spikes<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Recommendations from our manager<\/strong><\/h2>\n\n\n\n<p>Additionally, our manager suggests focusing on several events that have a particularly strong influence on demand and audience activity:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>(Men) FA Cup Final Wembley Stadium<\/td><\/tr><tr><td>(Men) UEFA Europa League Final Istanbul<\/td><\/tr><tr><td>(Women) UEFA Women&#8217;s Champions League Final Oslo<\/td><\/tr><tr><td>FIFA World Cup USA<\/td><\/tr><tr><td>Australian Open Melbourne<\/td><\/tr><tr><td>World Team Championship London<\/td><\/tr><tr><td>French Open Paris<\/td><\/tr><tr><td>(Men) Golf Masters Tournament Augusta Augusta<\/td><\/tr><tr><td>(Men) PGA Championship Aronimink Golf Club<\/td><\/tr><tr><td>Rugby Six Nations Championship &#8211; Round 1 UK<\/td><\/tr><tr><td>(Men) Investec Champions Cup Final Bilbao<\/td><\/tr><tr><td>Tokyo Marathon Tokyo<\/td><\/tr><tr><td>Boston Marathon Boston<\/td><\/tr><tr><td>TCS London Marathon London<\/td><\/tr><tr><td>The Randox Grand National 2026 Aintree Racecourse in Liverpool<\/td><\/tr><tr><td>Grand National Aintree Racecourse<\/td><\/tr><tr><td>Winter Olympics Milan and Cortina d&#8217;Ampezzo<\/td><\/tr><tr><td>Winter Paralympics Milan and Cortina d&#8217;Ampezzo<\/td><\/tr><tr><td>Tour de France France<\/td><\/tr><tr><td>World Snooker Championship Crucible Theatre<\/td><\/tr><tr><td>ICC World T20 (men) India &amp; Sri Lanka<\/td><\/tr><tr><td>Tokyo Marathon<\/td><\/tr><tr><td>CAF AFCON Morocco&nbsp;<\/td><\/tr><tr><td>CAF Champions League 2026<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>If you need a more detailed strategy or support in choosing formats, GEOs, or optimal settings for sports-driven peaks, the Kadam team is always here to help.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Discover which 2026 sports events have the strongest impact on traffic and conversions \u2014 open the calendar and include them in your campaigns.<\/p>\n","protected":false},"author":5,"featured_media":940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2],"tags":[92],"class_list":["post-939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertisers","tag-guides-tutorials"],"custom_author":"Kadam","_links":{"self":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/comments?post=939"}],"version-history":[{"count":5,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/939\/revisions"}],"predecessor-version":[{"id":972,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/939\/revisions\/972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/media\/940"}],"wp:attachment":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/media?parent=939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/categories?post=939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/tags?post=939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}