{"id":91,"date":"2025-07-01T01:06:00","date_gmt":"2025-07-01T01:06:00","guid":{"rendered":"https:\/\/www.kadam.net\/blog\/?p=91"},"modified":"2025-10-06T13:19:29","modified_gmt":"2025-10-06T13:19:29","slug":"kadam-native-ads-case-study","status":"publish","type":"post","link":"https:\/\/www.kadam.net\/en\/blog\/advertisers\/kadam-native-ads-case-study\/","title":{"rendered":"How to achieve 65% ROI with Native Ads on Kadam: real case from advertiser"},"content":{"rendered":"<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Welcome to a real-world Kadam native ads case study that proves: you don\u2019t need big budgets or complex funnels to get results. <\/p><\/div>\n\n\n<p>This performance marketing story shows how one advertiser launched a simple native campaign on the Kadam advertising network and earned over 65% ROI. No tracker. No team. Just a smart creative setup, solid intuition, and the power of Kadam\u2019s ad platform.<br><br>Let\u2019s explore how this Kadam native ads case study unfolded and what you can learn from it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\ud83d\udd0d-why-this-kadam-native-ads-case-study-matters\">\ud83d\udd0d Why this Kadam Native Ads case study matters<\/h2>\n\n\n\n<p>In performance marketing, small tests often reveal big insights. This advertiser decided to launch a test campaign on Kadam using native teasers, German GEO, and amateur-style creatives.<\/p>\n\n\n\n<p>There were no expectations, just a test. But that test ran for <strong>over 4 months<\/strong> and delivered consistent, profitable traffic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u2699\ufe0f-campaign-setup-in-the-kadam-advertising-network\"><strong>\u2699\ufe0f Campaign Setup in the Kadam<\/strong><\/h3>\n\n\n\n<p>Here\u2019s how the campaign was launched:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>GEO:<\/strong> Germany<\/li>\n\n\n\n<li><strong>Format:<\/strong> Native teasers (Kadam native ads)<\/li>\n\n\n\n<li><strong>Device:<\/strong> Android smartphones<\/li>\n\n\n\n<li><strong>Browser:<\/strong> Chrome<\/li>\n\n\n\n<li><strong>Language:<\/strong> German<\/li>\n\n\n\n<li><strong>Platform:<\/strong> Kadam advertising network<\/li>\n<\/ul>\n\n\n\n<p>The advertiser didn\u2019t use a tracker, instead, a direct link and a postback were set up directly in Kadam.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\ud83d\udee0\ufe0f-postback-setup-without-a-tracker\"><strong>\ud83d\udee0\ufe0f Postback Setup (without tracker)<\/strong><\/h3>\n\n\n\n<p>To track conversions without a third-party tracker, this postback was used:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:&#47;&#47;kdtrk.net\/ru\/postback\/?data={click_id}&amp;cost={payout}<\/code><\/pre>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/file_1703774261-1024x681.png\" alt=\"Postback Setup (Without a Tracker)\" class=\"wp-image-100\"\/ loading=\"lazy\" srcset=\"https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/file_1703774261-1024x681.png 1024w, https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/file_1703774261-300x199.png 300w, https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/file_1703774261-768x511.png 768w, https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/file_1703774261.png 1217w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Important:<\/strong> Convert the payout to rubles manually if your Kadam account isn\u2019t in USD.<\/p>\n\n\n\n<p>Always insert a <strong>unique source tag<\/strong> to distinguish campaigns by format and offer.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\ud83c\udfaf-creative-testing-strategy-in-native-ads\"><strong>\ud83c\udfaf Creative testing strategy in Native Ads<\/strong><\/h3>\n\n\n\n<p>Creative testing was the real star in this kadam native ads case study. The advertiser:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Created <strong>47 creatives in 1 day<\/strong><\/li>\n\n\n\n<li>Used different <strong>German female names<\/strong><\/li>\n\n\n\n<li>Headlines like <em>\u201cNAME \ud83d\udfe2 (1) Private Nachricht\u201d<\/em><\/li>\n\n\n\n<li>Amateur-style open-source images<\/li>\n<\/ul>\n\n\n\n<p>Kadam\u2019s algorithm filtered the ads and <strong>3 creatives drove most leads<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Pro tip: Test wide, let the algorithm do the heavy lifting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pre-landing-example\">Pre-landing example<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"541\" src=\"https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/file_1703774827-1024x541.webp\" alt=\"Pre-landing example\" class=\"wp-image-102\"\/ loading=\"lazy\" srcset=\"https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/file_1703774827-1024x541.webp 1024w, https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/file_1703774827-300x158.webp 300w, https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/file_1703774827-768x406.webp 768w, https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/file_1703774827-1536x811.webp 1536w, https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/file_1703774827.webp 1791w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\ud83e\udd16-traffic-optimization-via-kadams-smart-filtering\"><strong>\ud83e\udd16 Traffic optimization via Kadam\u2019s mmart filtering<\/strong><\/h3>\n\n\n\n<p>The advertiser didn\u2019t build blacklists. Instead:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lowered bids on unprofitable placements<\/li>\n\n\n\n<li>Watched site-level CPA<\/li>\n\n\n\n<li>Let Kadam\u2019s system push down low-quality traffic automatically<\/li>\n<\/ul>\n\n\n\n<p>This minimalist approach worked. The campaign ran almost hands-free.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\ud83d\udcb0-bidding-strategy-final-roi\"><strong>\ud83d\udcb0 Bidding strategy &amp; final ROI<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Start CPC:<\/strong> $0.0046<\/li>\n\n\n\n<li><strong>Max CPC:<\/strong> $0.012<\/li>\n\n\n\n<li><strong>Avg CPC:<\/strong> ~$0.0071<\/li>\n\n\n\n<li><strong>Spend:<\/strong> $1,941.30<\/li>\n\n\n\n<li><strong>Revenue:<\/strong> $3,217.10<\/li>\n\n\n\n<li><strong>ROI:<\/strong> <strong>65%+<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Two campaigns were launched. Both delivered stable performance without burnout for over four months.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"412\" height=\"254\" data-id=\"105\" src=\"https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/bid_1.png\" alt=\"bidding for kadam campaign\" class=\"wp-image-105\"\/ loading=\"lazy\" srcset=\"https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/bid_1.png 412w, https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/bid_1-300x185.png 300w\" sizes=\"auto, (max-width: 412px) 100vw, 412px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"249\" data-id=\"106\" src=\"https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/bid_2-1024x249.png\" alt=\"bid for kadam campaign\" class=\"wp-image-106\"\/ loading=\"lazy\" srcset=\"https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/bid_2-1024x249.png 1024w, https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/bid_2-300x73.png 300w, https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/bid_2-768x187.png 768w, https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/bid_2.png 1414w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"412\" height=\"250\" data-id=\"107\" src=\"https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/bid_3.png\" alt=\"bidding for 2nd kadam campaign\" class=\"wp-image-107\"\/ loading=\"lazy\" srcset=\"https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/bid_3.png 412w, https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/bid_3-300x182.png 300w\" sizes=\"auto, (max-width: 412px) 100vw, 412px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"261\" data-id=\"108\" src=\"https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/bid_4-1024x261.png\" alt=\"bid for 2nd kadam campaign\" class=\"wp-image-108\"\/ loading=\"lazy\" srcset=\"https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/bid_4-1024x261.png 1024w, https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/bid_4-300x77.png 300w, https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/bid_4-768x196.png 768w, https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/bid_4.png 1388w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\ud83d\udccc-key-takeaways-from-this-kadam-native-ads-case-study\"><strong>\ud83d\udccc Key takeaways from this Kadam Native Ads case study<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2705 Always set up tracking (even a simple postback)<\/li>\n\n\n\n<li>\u2705 Use localized names and headlines<\/li>\n\n\n\n<li>\u2705 Scale creatives early<\/li>\n\n\n\n<li>\u2705 Let Kadam\u2019s algorithm optimize your traffic<\/li>\n\n\n\n<li>\u2705 Monitor ROI, not just CTR<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>This kadam native ads case study proves that big returns can come from simple setups \u2014 when paired with smart decisions.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\ud83d\udd17-clients-set-up\"><strong>\ud83d\udd17 Client&#8217;s set up<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"852\" src=\"https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/setup_1.png\" alt=\"Kadam campaign set up base settings\" class=\"wp-image-103\"\/ loading=\"lazy\" srcset=\"https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/setup_1.png 1024w, https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/setup_1-300x250.png 300w, https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/setup_1-768x639.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1019\" height=\"871\" src=\"https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/setup_2.png\" alt=\"Kadam campaign set up Targetings\" class=\"wp-image-104\"\/ loading=\"lazy\" srcset=\"https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/setup_2.png 1019w, https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/setup_2-300x256.png 300w, https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/setup_2-768x656.png 768w\" sizes=\"auto, (max-width: 1019px) 100vw, 1019px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\ud83d\uddbc\ufe0f-results-proofs\"><strong>\ud83d\uddbc\ufe0f Results proofs<\/strong><\/h3>\n\n\n\n<p><em>Example of a Kadam native ads campaign dashboard with 65% ROI.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"445\" src=\"https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/file_1703774520-1024x445.png\" alt=\"kadam native ads case study\" class=\"wp-image-101\"\/ loading=\"lazy\" srcset=\"https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/file_1703774520-1024x445.png 1024w, https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/file_1703774520-300x130.png 300w, https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/file_1703774520-768x334.png 768w, https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/file_1703774520.png 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\ud83d\ude80-ready-to-launch-your-own-test\"><strong>\ud83d\ude80 Ready to launch your own test?<\/strong><\/h3>\n\n\n\n<p>Kadam is ideal for performance marketers who want fast campaign setup, broad GEOs, smart algorithms, and powerful results.<\/p>\n\n\n\n<p>\ud83d\udc49 <a href=\"https:\/\/partners.kadam.net\/en\/reg\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/partners.kadam.net\/en\/reg\" rel=\"noreferrer noopener nofollow\">Start your campaign now<\/a><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Welcome to a real-world Kadam native ads case study that proves: you don\u2019t need big budgets or complex funnels to get results.<\/p>\n","protected":false},"author":2,"featured_media":189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2],"tags":[77,93,83],"class_list":["post-91","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertisers","tag-adult","tag-case-studies","tag-native"],"custom_author":"Kadam","_links":{"self":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/91","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/comments?post=91"}],"version-history":[{"count":8,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/91\/revisions"}],"predecessor-version":[{"id":134,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/91\/revisions\/134"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/media\/189"}],"wp:attachment":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/media?parent=91"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/categories?post=91"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/tags?post=91"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}