Overly aggressive advertising can scare off your audience and tank your revenue. So, how can you clean up your popunder ad strategy and make it ethical? Here\u2019s your guide to reaching the perfect balance between website monetization and user loyalty.<\/p>\n\n\n\n
Popunders aren\u2019t the most intrusive format. They open in a new tab behind an active one and allow the user to continue browsing with no interruptions. Push ads are seen as more annoying, while native ads are the most subtle. However, when configured poorly, popunders can cause major headaches.<\/p>\n\n\n\n
When a publisher brief includes usability and ads in the same sentence, they often translate it as: \u201cDrive traffic without killing conversions.\u201d That second part is where you need to be extremely careful. Here, ethical advertising comes in handy.<\/p>\n\n\n\n
It\u2019s about respecting the user. Your ads shouldn\u2019t be misleading or interfere with the main content. Ethical ads appear at the right time with a relevant offer. For webmasters, the golden rule is not to ruin the UX.<\/p>\n\n\n\n
What happens when users land on your site and immediately get caught by three pop-ups? They leave and never come back. Clicks today, a dead audience tomorrow. <\/p>\n\n\n\n
An aggressive approach will damage your SEO, your site\u2019s reputation, and your credibility as an advertiser, and ultimately degrade your product\u2019s image.<\/p>\n\n\n\n
In the short term, aggressive popunder monetization can bring in quick cash. But how can you make sure you\u2019re not the spammer that everyone hates?<\/p>\n\n\n\n
Over time, bombarding users with repetitive ad landing pages will decrease their loyalty. And you need that loyalty, because a \u201cwarm\u201d user is more likely to convert.<\/p>\n\n\n\n
Show the same ad to a user 10 times in one day, and you won\u2019t just fail to earn their trust, you\u2019ll actively annoy them. That\u2019s why controlling the frequency of your pop ads is imperative.<\/p>\n\n\n\n
For entertainment web traffic (like gaming and software), advertisers can set a frequency of one impression every 8\u201312 hours. For fintech, iGaming traffic, and nutra traffic, it\u2019s best to stick to 1\u20132 impressions per day. And for e-commerce and sweepstakes, start with a 1\/24 frequency (one per 24 hours) and carefully test 2\/24.<\/p>\n\n\n\n
Dont\u2019s irritants:<\/p>\n\n\n\n
Stick to 1\u20132 formats from trusted ad networks and be careful with offer selection.<\/p>\n\n\n\n
For popunder ads, the visual component, called \u201ccreative,\u201d is advertisers\u2019 landing page. It has single second to hook the user before they hit the \u201cBack\u201d button.<\/p>\n\n\n\n
Skip the complex sales funnels. Your offer needs to be crystal clear. Use a prominent Call-to-Action (CTA) above the fold on mobile and next to a bold image on desktop. Always use high-contrast colors to make your key sections stand out.<\/p>\n\n\n\n
Never add any flashing buttons or autoplaying sounds. Good pop format optimization means designing a clean, intuitive landing.<\/p>\n\n\n\n
Incorporate familiar trust signals to put users at ease. These could be:<\/p>\n\n\n\n
The #1 mistake is greed. Don\u2019t overload your site with every ad format you know. But greed isn\u2019t the only way to lose customers. Watch out for other bad practices:<\/p>\n\n\n\n
\ud83d\udc49 Ready to set up ethical popunders? Register with Kadam and try our pop format for yourself.<\/p>\n\n\n\n
It refers to transparent ads that enhance the UX. They appear at the right time with relevant offers. The campaign setup in your Kadam dashboard will help you create them.<\/p>\n\n\n\n
The user experience suffers most when ads are shown too often. Try not to use misleading claims, present a confusing offer, or violate the rules set by advertising networks.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"
Want to learn how to launch ethical popunder advertising to retain and grow your audience? Find out about popunder frequency, timing, designs, and common mistakes.<\/p>\n","protected":false},"author":5,"featured_media":737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3],"tags":[81],"class_list":["post-732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publishers","tag-pops"],"custom_author":"Kadam","_links":{"self":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/comments?post=732"}],"version-history":[{"count":1,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/732\/revisions"}],"predecessor-version":[{"id":738,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/732\/revisions\/738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/media\/737"}],"wp:attachment":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/media?parent=732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/categories?post=732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/tags?post=732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}