{"id":705,"date":"2025-10-06T12:42:57","date_gmt":"2025-10-06T12:42:57","guid":{"rendered":"https:\/\/www.kadam.net\/blog\/?p=705"},"modified":"2025-11-10T12:14:13","modified_gmt":"2025-11-10T12:14:13","slug":"performance-cpc-vs-cpm-popunder-ads","status":"publish","type":"post","link":"https:\/\/www.kadam.net\/en\/blog\/advertisers\/performance-cpc-vs-cpm-popunder-ads\/","title":{"rendered":"CPC vs CPM in Popunder Ads: A Simple Profitability Formula"},"content":{"rendered":"\n<p>Ad spend optimization is the goal of all advertisers. By choosing the right pricing model, you\u2019ll be able to take your budget further. If you\u2019re not sure which move makes the most sense financially, this guide will help you arrive at the best decision.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Popunder Pricing Models: What Are Your Options?<\/h2>\n\n\n\n<p>For popunder ads, there are normally two pricing options that you can choose from: Cost per Mille (CPM) and Cost per Click (CPC).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Learning About CPM<\/h3>\n\n\n\n<p>With <a href=\"https:\/\/wiki.kadam.net\/en\/index.php?title=Creating_a_CPM_campaign\" rel=\"nofollow noopener\" target=\"_blank\">CPM<\/a>, you pay a fixed rate for every 1,000 impressions. Here, it doesn\u2019t matter if they\u2019re from the same user or not. So, 1,000 impressions don\u2019t necessarily mean 1,000 unique users. Also Kadam provide Target CPA payment model.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Learning About CPC<\/h3>\n\n\n\n<p>Under <a href=\"https:\/\/wiki.kadam.net\/en\/index.php?title=Creating_a_CPC_campaign\" rel=\"nofollow noopener\" target=\"_blank\">this pricing model<\/a>, you only pay every time someone clicks the popunder ad. Like with CPM, the click doesn\u2019t have to be from a unique user.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CPC vs CPM Comparison: A Guide&nbsp;<\/h3>\n\n\n\n<p>If you\u2019re not sure which to use, here\u2019s a quick look at the differences:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td><strong>CPM<\/strong><\/td><td><strong>CPC<\/strong><\/td><\/tr><tr><td>Payment basis<\/td><td>Every 1,000 impressions<\/td><td>Every click<\/td><\/tr><tr><td>ROI tracking efficiency<\/td><td>Easy because it focuses on reach<\/td><td>Harder when interpreted as conversion rates<\/td><\/tr><tr><td>Risks<\/td><td>Low-quality impressions<\/td><td>Click fraud<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What Are the Signs That CPM Isn\u2019t Profitable for You?<\/h2>\n\n\n\n<p>You may initially believe that CPM is the best option for you, but if you see either of these signals, you should reconsider using this pricing model:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">High Impressions Coupled with a Low CTR<\/h3>\n\n\n\n<p>Even though CPM isn\u2019t used much for conversion-focused campaigns, high impressions shouldn\u2019t be the only goal. If you see a low CTR, it means that the audience isn\u2019t responding well to your popunder advertisement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Issues with Traffic Quality<\/h3>\n\n\n\n<p>Using CPM can mean accessing a lot of low-quality traffic. So, you may not get the results that you\u2019re hoping for.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Scenarios in Which You Should Choose CPC over CPM<\/h2>\n\n\n\n<p>In any of these cases, CPC is likely to work in your favor:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Working in Niches with High Conversion Rates<\/h3>\n\n\n\n<p>If the conversion rate is strong, clicks are likely to be transformed into revenue. So, this means a high chance of returns on your ad budget.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Targeting a \u201cHot\u201d Audience<\/h3>\n\n\n\n<p>Hot means they\u2019re ready to buy. So, if they click the popunder ad, they\u2019re relatively likely to make a purchase.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Working with a Limited Budget for Testing<\/h3>\n\n\n\n<p>CPC is great for small budgets because you only pay for the click, no matter how many people see the ad. It\u2019s also great for testing new markets because if they don\u2019t respond well, you don\u2019t end up paying a lot.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Calculating the Profitability of Popunder Advertising<\/h2>\n\n\n\n<p>No matter the pricing model, it\u2019s always just investment returns divided by investment costs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ROI Formula for CPC<\/h3>\n\n\n\n<p>CPC ROI = ((Total Revenue \u2013 (Clicks \u00d7 CPC)) \/ (Clicks \u00d7 CPC)) \u00d7 100%<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ROI Formula for CPM<\/h3>\n\n\n\n<p>CPM ROI = ((Total Revenue \u2013 ((Impressions \u00f7 1,000) \u00d7 CPM)) \/ ((Impressions \u00f7 1,000) \u00d7 CPM)) \u00d7 100%<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sample Calculations<\/h3>\n\n\n\n<p>Let\u2019s assume $1 CPC, 100 clicks, and $1,000 revenue. The ad spend would be $100 (100 \u00d7 $1). Following the formula, that\u2019s an ROI of 900% (or 9x).&nbsp;<\/p>\n\n\n\n<p>Now, let\u2019s take $1 CPM, 10,000 impressions, and $10,000 revenue. The ad spend would be $10 (10 \u00d7 $1). In this case, the ROI is 99,900%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Selecting the Right Popunder Payment Model<\/h2>\n\n\n\n<p>You can use this guide to help you choose the best payment model:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CPC: Best for Short-term Campaigns<\/h3>\n\n\n\n<p>Short-term campaigns are usually results-driven. So, CPC makes sense because you only pay when you get a click.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CPM: Best for Long-term Strategies<\/h3>\n\n\n\n<p>Audience visibility requires ongoing attention, so CPM works. It\u2019s cheaper, so you can sustain long-term brand exposure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why Not Go for a Hybrid Approach?<\/h3>\n\n\n\n<p>It\u2019s not always just about profit. Your choice should also make sense based on your goals. Even if CPM isn\u2019t technically profitable, it\u2019s still helpful for brand awareness. It makes it easier to convert through your CPC campaigns because trust has been built already.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Popunder Advertising ROI 2025: Is It the Better Choice?<\/h2>\n\n\n\n<p>We can\u2019t say that one option is better than the other. It all depends on what you want to achieve, plus the surrounding conditions. So, consider the specifics of your campaign to get the best ROI in popunder advertising.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Which is more profitable for popunder ads in 2025: CPC or CPM?<\/h3>\n\n\n\n<p>CPC is more profitable because it\u2019s normally used at the bottom of the funnel where conversion happens. However, even though CPM may not give you immediate profitability, it doesn\u2019t mean that it\u2019s not needed for campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do I calculate profit from a CPC campaign?<\/h3>\n\n\n\n<p>Multiply the average CPC by the number of clicks. Then, subtract that number from campaign revenue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why doesn\u2019t a high CPM always mean higher revenue?<\/h3>\n\n\n\n<p>If you\u2019re reaching a lot of low-quality traffic, your viewers are less likely to sign up or make a purchase. That means low returns on ad spending.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can CPC and CPM be combined in one popunder campaign?<\/h3>\n\n\n\n<p>Definitely; CPC can be used for conversion-focused aspects, while CPM is used to reach a greater audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Which model is better for testing a new niche?<\/h3>\n\n\n\n<p>CPC can be better because it lets you see if there will be any \u201cbites\u201d right away, without spending on users who won\u2019t respond to your ad.<\/p>\n\n\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Generally, CPC is great for short-term popunder campaigns, while CPM is used for long-term strategies. We\u2019ve covered the specifics here to help you decide which to use.<\/p>\n","protected":false},"author":5,"featured_media":706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"blog-post","footnotes":""},"categories":[2],"tags":[81],"class_list":["post-705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertisers","tag-pops"],"custom_author":"Kadam","_links":{"self":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/comments?post=705"}],"version-history":[{"count":3,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/705\/revisions"}],"predecessor-version":[{"id":710,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/705\/revisions\/710"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/media\/706"}],"wp:attachment":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/media?parent=705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/categories?post=705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/tags?post=705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}