{"id":67,"date":"2025-07-01T01:00:00","date_gmt":"2025-07-01T01:00:00","guid":{"rendered":"https:\/\/www.kadam.net\/blog\/?p=67"},"modified":"2025-10-06T13:18:33","modified_gmt":"2025-10-06T13:18:33","slug":"b2b-marketing-kadam-peaky-podcast","status":"publish","type":"post","link":"https:\/\/www.kadam.net\/en\/blog\/newsevents\/b2b-marketing-kadam-peaky-podcast\/","title":{"rendered":"Viola Yakimenko on the future of B2B Marketing \u2014 Peaky Ads podcast recap"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>\ud83d\udca1 Key topics covered in the interview<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">3 Strategic shifts reshaping B2B marketing<\/h3>\n\n\n\n<p>Viola dives into the three biggest transformations affecting how we build and scale B2B brands in 2025, including the decline of spray-and-pray performance ads and the need for long-term brand investment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why AI-Generated content isn\u2019t enough<\/h3>\n\n\n\n<p>Can you really build trust and convert leads with AI-only content? Viola shares why human-led strategy and brand voice still matter, especially in competitive markets like AdTech, iGaming, and SaaS.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Building a personal brand that converts<\/h3>\n\n\n\n<p>From LinkedIn to industry podcasts, Viola explains where and how to grow a personal brand that boosts not just your profile, but your company\u2019s ROI.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83d\udcca Behind the scenes: metrics, dashboards &amp; internal trust<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why analytics matter in brand building<\/strong><\/h3>\n\n\n\n<p>Viola reveals how the Kadam team uses real-time dashboards to measure brand traffic, campaign impact, and even how PR affects deposits. No fluff, just transparent metrics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How internal branding drives external results<\/strong><\/h3>\n\n\n\n<p>Leadership, internal communication, and CMO-CEO alignment these are the often overlooked forces that determine marketing success. Learn why internal culture is part of Kadam\u2019s strategy.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83c\udfaf For founders, marketers, and AdTech pros<\/strong><\/h2>\n\n\n\n<p>Whether you\u2019re a startup founder, a seasoned advertiser, or a B2B marketer trying to scale your reach, this episode is full of hands-on insights and real-world cases.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\ud83e\uddf1 <em>\u201cEvery campaign is a brick in your brand.\u201d<\/em><br>\u2014 Viola Yakimenko, Head of Marketing at Kadam<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Watch full episode on Youtube<\/h2>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Why should you fire your CMO today?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/8eSv_oW36R0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83d\udcce Episode highlights &amp; timestamp guide<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>02:16 \u2013 3 major shifts in B2B marketing<\/strong><\/li>\n\n\n\n<li><strong>05:15<\/strong> \u2013 Brand marketing vs performance: why both matter<\/li>\n\n\n\n<li><strong>12:24<\/strong> \u2013 Why AI-only content doesn\u2019t convert<\/li>\n\n\n\n<li><strong>15:26<\/strong> \u2013 Where to grow your personal brand<\/li>\n\n\n\n<li><strong>24:25<\/strong> \u2013 How PR shutdowns affect deposits<\/li>\n\n\n\n<li><strong>34:19<\/strong> \u2013 Top 5 skills every CMO should have<\/li>\n\n\n\n<li><strong>41:44<\/strong> \u2013 Best brand awareness case study<\/li>\n\n\n\n<li><strong>44:54<\/strong> \u2013 Free campaign planning checklist<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u2705 Don\u2019t miss the full interview<\/strong><\/h2>\n\n\n\n<p>\ud83d\udda5\ufe0f <a href=\"https:\/\/www.youtube.com\/watch?v=8eSv_oW36R0\" target=\"_blank\" rel=\"noopener\">Watch on YouTube<\/a><br>\ud83c\udf99\ufe0f Duration: ~45 min<br>\ud83c\udfa4 Featuring:<br><strong>Viola Yakimenko<\/strong>, Head of Marketing at Kadam<br><strong>Vasilii Gamov<\/strong>, CEO at Peaky Ads<\/p>\n\n\n\n\n\n<div class=\"event-date\">\n    <p class=\"event-date__text\">12.06.2025<\/p>\n<\/div> ","protected":false},"excerpt":{"rendered":"<p>In a new episode of the Peaky Ads Podcast, our Head of Marketing at Kadam, Viola Yakimenko, joined Vasilii Gamov to talk about what\u2019s really happening in the world of B2B marketing: from AI-generated noise to the rise of personal branding in AdTech.<\/p>\n","protected":false},"author":2,"featured_media":180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[5],"tags":[95],"class_list":["post-67","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsevents","tag-events-community"],"custom_author":"Kadam","_links":{"self":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/67","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/comments?post=67"}],"version-history":[{"count":17,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/67\/revisions"}],"predecessor-version":[{"id":130,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/67\/revisions\/130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/media\/180"}],"wp:attachment":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/media?parent=67"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/categories?post=67"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/tags?post=67"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}