{"id":45,"date":"2025-07-01T13:04:00","date_gmt":"2025-07-01T13:04:00","guid":{"rendered":"https:\/\/www.kadam.net\/blog\/?p=45"},"modified":"2025-10-06T15:11:38","modified_gmt":"2025-10-06T15:11:38","slug":"igaming-brazil-popunder-ads","status":"publish","type":"post","link":"https:\/\/www.kadam.net\/en\/blog\/advertisers\/igaming-brazil-popunder-ads\/","title":{"rendered":"How to Launch High-Performing iGaming Campaigns in Brazil with Popunder Ads \u00a0"},"content":{"rendered":"\n<p>Brazil is one of the most promising markets in the global <strong>iGaming<\/strong> landscape. Since the regulation of sports betting, international brands have shown growing interest in reaching this mobile-first, value-sensitive audience. According to <strong>Statista<\/strong>, Brazil\u2019s iGaming-related revenue is projected to grow at <strong>6.54% CAGR (2025\u20132029)<\/strong> and surpass <strong>$9 billion by 2029<\/strong>.<\/p>\n\n\n\n<p>But with opportunity comes complexity: high competition, language nuances, and the need for smart, localized user acquisition strategies.<\/p>\n\n\n\n<p>At <strong>Kadam<\/strong>, we\u2019ve helped dozens of clients succeed in this GEO.<\/p>\n\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">This article shares our insights on using the Popunder format to reach Brazilian users at scale \u2014 and convert them efficiently. <\/p><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Popunder is a smart choice for iGaming in Brazil \u00a0<\/strong><\/h2>\n\n\n\n<p>Popunder remains one of the top-performing formats across our network \u2014 especially for verticals that rely on fast user decisions and broad reach.<\/p>\n\n\n\n<p>Within the <strong>Kadam<\/strong> platform alone, Popunder traffic in Brazil accounts for over <strong>13.6 billion monthly impressions<\/strong>, with click prices starting at just <strong>$0.006<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-mytheme-dotted-list\">\n    <p class=\"dotted-list-heading\">Key benefits of Popunder ads:<\/p>\n    <ul class=\"dotted-list-items\">\n                    <li class=\"dotted-list-item\">Ad appears behind the user\u2019s active browser tab \u2014 visible but non-intrusive<\/li>\n                    <li class=\"dotted-list-item\">Compatible with both single-landing and funnel-based experiences<\/li>\n                    <li class=\"dotted-list-item\">Built-in fraud protection for traffic quality<\/li>\n                    <li class=\"dotted-list-item\">Advanced targeting options: GEO, devices, browser language, OS version<\/li>\n            <\/ul>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Adapting Campaigns for the Brazilian Market<\/strong><\/h2>\n\n\n\n<p>Success in Brazil comes down to localization. Users are sensitive to trust signals, pricing, and relevance. Here\u2019s what works:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Language<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use <strong>Brazilian Portuguese<\/strong> in all creatives and landers<\/li>\n\n\n\n<li>Avoid English \u2014 it decreases user trust and engagement<\/li>\n\n\n\n<li>Native-speaker review or tools like DeepL are a must<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Currency &amp; Economic Context<\/strong><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Always show prices and bonuses in <strong>Brazilian Real (R$)<\/strong><\/li>\n\n\n\n<li>Average monthly income is <strong>$400\u2013500<\/strong>, so offers should feel accessible and realistic<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>High-Impact Locations<\/strong><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u00e3o Paulo \u2014 large solvent user base<\/li>\n\n\n\n<li>Rio de Janeiro \u2014 mix of local and tourist traffic<\/li>\n\n\n\n<li>Northeast cities (e.g. Salvador, Fortaleza) \u2014 strong mobile adoption among younger audiences<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Funnel Tips: Designing Landing Flows That Convert &nbsp;<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Combo Funnels: Prelanding + Landing Page <\/h3>\n\n\n\n<p>This setup drives strong performance for Popunder traffic. A <strong>prelanding page<\/strong> engages the user and primes them to act whether via a \u201cWheel of Fortune,\u201d quiz, or interactive challenge before moving them to a <strong>main landing page<\/strong> with the offer and form.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/Wheel-of-Fortune-1024x536.webp\" alt=\"How to Launch High-Performing iGaming Campaigns in Brazil with Popunder Ads \u00a0 - Kadam Blog\" class=\"wp-image-57\" style=\"width:630px\"\/ loading=\"lazy\" srcset=\"https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/Wheel-of-Fortune-1024x536.webp 1024w, https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/Wheel-of-Fortune-300x157.webp 300w, https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/Wheel-of-Fortune-768x402.webp 768w, https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/Wheel-of-Fortune.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">One-Page Landing (All-in-One)<\/h3>\n\n\n\n<p>If you\u2019re running high-traffic Popunder campaigns, <strong>a direct lander with a clear headline and registration form<\/strong> can significantly reduce drop-off. Highlight the value within the first 3 seconds and keep load times under 2 seconds.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/All-in-One-1024x536.webp\" alt=\"How to Launch High-Performing iGaming Campaigns in Brazil with Popunder Ads \u00a0 - Kadam Blog\" class=\"wp-image-59\" style=\"width:630px\"\/ loading=\"lazy\" srcset=\"https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/All-in-One-1024x536.webp 1024w, https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/All-in-One-300x157.webp 300w, https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/All-in-One-768x402.webp 768w, https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/All-in-One.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Technical Setup: Optimizing for Speed, Trust, and UX <\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Element<\/strong><\/th><th><strong>Recommendation<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Load Speed<\/td><td>Under 2 seconds; use compressed assets and a CDN<\/td><\/tr><tr><td>Page Weight<\/td><td>\u2264 200 KB<\/td><\/tr><tr><td>Mobile Readiness<\/td><td>Responsive layout, clear CTAs, optimized form fields<\/td><\/tr><tr><td>Trust Elements<\/td><td>SSL certificates, platform badges, social proof<\/td><\/tr><tr><td>Persuasive Elements<\/td><td>Testimonials, localized content, screenshots of recent wins<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Campaign Example: iGaming App Promotion in Brazil via Popunder &nbsp;<\/strong><\/h2>\n\n\n\n<p>Here\u2019s a real-life case from Kadam. A client promoted an <strong>entertainment app<\/strong> in Brazil using Popunder with localized targeting and creatives.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Campaign Settings &nbsp;<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Format: Popunder<\/li>\n\n\n\n<li>Product: Mobile app in the iGaming space<\/li>\n\n\n\n<li>GEO: Brazil<\/li>\n\n\n\n<li>Target Devices: All<\/li>\n\n\n\n<li>Browser Language: Portuguese<\/li>\n\n\n\n<li>Browsers: Chrome, Safari, Samsung, Facebook in-app<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Results<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Metric<\/strong><\/th><th><strong>Result<\/strong><\/th><\/tr><\/thead><tbody><tr><td>CPA (user action)<\/td><td>$35.00<\/td><\/tr><tr><td>Spend<\/td><td>$6,755<\/td><\/tr><tr><td>Revenue<\/td><td>$9,650<\/td><\/tr><tr><td>Net Profit<\/td><td>$2,895<\/td><\/tr><tr><td>ROI<\/td><td>+43%<\/td><\/tr><tr><td>Leads Generated<\/td><td>1,075<\/td><\/tr><tr><td>Qualified Actions<\/td><td>193<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Takeaways: Scaling iGaming User Acquisition in Brazil &nbsp;<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Localization is everything<\/strong>: Use the right language, currency, and tone<\/li>\n\n\n\n<li><strong>Gamified prelanders perform well<\/strong>: Quizzes, spin wheels, and interactive flows boost interest<\/li>\n\n\n\n<li><strong>Iterate constantly<\/strong>: Test ad copy, visuals, targeting, and bid strategies regularly<\/li>\n\n\n\n<li><strong>Use Kadam\u2019s built-in tools<\/strong>: From traffic estimators to A\/B testing, our platform supports full-funnel optimization<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\ud83c\udfaf <strong>Pro Tip:<\/strong><br>\u201cUse Kadam\u2019s traffic estimator before setting your bid \u2014 it helps plan your volume and avoid overspending.\u201d<\/p><cite><em>Andrei Klimishen, Senior Account Manager at Kadam<\/em><\/cite><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/tip-1024x536.webp\" alt=\"How to Launch High-Performing iGaming Campaigns in Brazil with Popunder Ads \u00a0 - Kadam Blog\" class=\"wp-image-60\" style=\"width:630px\"\/ loading=\"lazy\" srcset=\"https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/tip-1024x536.webp 1024w, https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/tip-300x157.webp 300w, https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/tip-768x402.webp 768w, https:\/\/www.kadam.net\/blog\/wp-content\/uploads\/2025\/07\/tip.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ready to Go Live?<\/strong><\/h2>\n\n\n\n<p>Kadam gives you the tools to test fast, scale safely, and <strong>reach the right audience with high-converting traffic<\/strong>. With our platform, Popunder campaigns can become your secret weapon in Brazil.<\/p>\n\n\n\n<p>\ud83d\udc49 <strong><a href=\"https:\/\/partners.kadam.net\/en\/reg\" target=\"_blank\" rel=\"noopener\">Launch your iGaming campaign <\/a><\/strong><\/p>\n\n\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article shares our insights on using the <strong>Popunder format<\/strong> to reach Brazilian users at scale \u2014 and convert them efficiently.<\/p>\n","protected":false},"author":2,"featured_media":183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2],"tags":[92,70,81],"class_list":["post-45","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertisers","tag-guides-tutorials","tag-igaming","tag-pops"],"custom_author":"Kadam","_links":{"self":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/45","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/comments?post=45"}],"version-history":[{"count":9,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/45\/revisions"}],"predecessor-version":[{"id":143,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/45\/revisions\/143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/media\/183"}],"wp:attachment":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/media?parent=45"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/categories?post=45"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/tags?post=45"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}