{"id":2452,"date":"2026-10-21T12:42:26","date_gmt":"2026-10-21T12:42:26","guid":{"rendered":"https:\/\/www.kadam.net\/blog\/?p=2452"},"modified":"2026-10-21T12:42:27","modified_gmt":"2026-10-21T12:42:27","slug":"retargeting-african-igaming-najib-choujaa-interview-2","status":"publish","type":"post","link":"https:\/\/www.kadam.net\/en\/blog\/advertisers\/retargeting-african-igaming-najib-choujaa-interview-2\/","title":{"rendered":"Retargeting in African iGaming: Najib Choujaa Shares His Insights with iGaming AFRIKA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Industry publication&nbsp;<strong>iGaming AFRIKA<\/strong>&nbsp;has published an interview with Najib Choujaa, Head of Growth Africa &amp; Middle East at Kadam. With over 15 years of experience in digital advertising and performance marketing, Najib explains why growth in Africa&#8217;s iGaming market depends not only on acquiring new players but also on making better use of audiences that have already shown interest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the key questions discussed in the interview is how operators can generate more conversions from traffic they&#8217;ve already paid for. After all, only a small percentage of visitors make a deposit after their first visit or registration. The rest leave, even though operators have already spent money attracting them, and some of those potential customers eventually end up with competitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Retargeting helps bring back users who have already shown interest in a product and move them further down the funnel, from visiting the website to registering, making their first deposit, and becoming active again. Najib emphasizes that retargeting isn&#8217;t a replacement for user acquisition. The two work together: acquisition brings users into the funnel, while retargeting helps prevent them from dropping off before they convert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This approach is particularly relevant in Africa. According to GSMA, 416 million people across the continent used mobile internet in 2024, representing a penetration rate of 28%. The audience is predominantly mobile, with users frequently switching between browsers and apps. That&#8217;s why operators need to create smooth, mobile-first experiences and find ways to re-engage users who leave before completing a conversion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>Key Takeaways from the Interview<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why bringing back an existing user can cost several times less than acquiring a new one, and what retargeting costs in Tanzania, Nigeria, and South Africa.<\/li>\n\n\n\n<li>Why a player who hasn&#8217;t made a deposit isn&#8217;t necessarily lost, and how much it costs to convert them into a first-time depositor (FTD).<\/li>\n\n\n\n<li>Why operators should start retargeting from day one instead of waiting until new player acquisition becomes more expensive.<\/li>\n\n\n\n<li>How to measure the actual impact of advertising campaigns on conversions and distinguish users who returned because of an ad from those who would have returned anyway.<\/li>\n\n\n\n<li>Why cookies and fingerprinting complement each other and how combining them helps operators maintain reach across mobile audiences.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For more insights into retargeting opportunities and their potential for growth in Africa&#8217;s iGaming market, read Najib&#8217;s full interview with iGaming AFRIKA.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-medium-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/igamingafrika.com\/the-bigger-picture-why-retargeting-is-africas-untapped-growth-opportunity\/\" style=\"background-color:#e34645\" target=\"_blank\" rel=\"noopener\"><strong>Read the Full Interview \u2192<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover Najib Choujaa&#8217;s insights on retargeting in African iGaming, reducing acquisition costs, increasing FTD conversions, and re-engaging players.<\/p>\n","protected":false},"author":5,"featured_media":2453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2],"tags":[90,97],"class_list":["post-2452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertisers","tag-africa","tag-retargeting"],"custom_author":"Kadam","_links":{"self":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/2452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/comments?post=2452"}],"version-history":[{"count":1,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/2452\/revisions"}],"predecessor-version":[{"id":2454,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/2452\/revisions\/2454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/media\/2453"}],"wp:attachment":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/media?parent=2452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/categories?post=2452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/tags?post=2452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}