{"id":229,"date":"2025-08-05T14:32:10","date_gmt":"2025-08-05T14:32:10","guid":{"rendered":"https:\/\/www.kadam.net\/blog\/?p=229"},"modified":"2025-10-06T13:36:12","modified_gmt":"2025-10-06T13:36:12","slug":"what-is-popunder-traffic-and-how-to-use-it","status":"publish","type":"post","link":"https:\/\/www.kadam.net\/en\/blog\/advertisers\/what-is-popunder-traffic-and-how-to-use-it\/","title":{"rendered":"What Is Popunder Traffic and How Can You Work with It?"},"content":{"rendered":"<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Popunder advertising may not be the first thing that comes to mind, but it can be very useful for advertisers and affiliate marketers. Learn more about it and see how you can make it work for your campaign. <\/p><\/div>\n\n\n<h2 class=\"wp-block-heading\">What Is Popunder Traffic?<\/h2>\n\n\n\n<p>It is traffic derived from a <a href=\"https:\/\/www.kadam.net\/en\/clickunder\">popunder ad<\/a>. Instead of the more familiar pop ads that obstruct the user\u2019s view, this version is slightly more discreet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Here\u2019s how popunder ads work in terms of display and function<\/h3>\n\n\n\n<p>With popunder ads, there will be a creative and\/or a link on the publisher page, which will open another website. The difference with popunder is that it goes under the page that the user is currently viewing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Difference between popunder and popup<\/h3>\n\n\n\n<p>Many mistakenly see this as pop vs popup, when the former is a more general term that refers to both pop-up and pop-under. However, popunder ads look exactly like pop-up ads. The only difference is where they appear.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Popunder Is Still Relevant in Affiliate Marketing<\/h2>\n\n\n\n<p>Even though the advertising world doesn\u2019t hear about it that often, popunder for affiliates is still highly relevant. If you\u2019re looking for high visibility at a low cost, this is normally a good match.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key benefits for affiliates<\/h3>\n\n\n\n<p>Popunder ads are great for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Getting a lot of eyeballs on the offer at a low cost.<\/li>\n\n\n\n<li>Improving immunity to banner blindness without being intrusive.<\/li>\n\n\n\n<li>Minimal effort to scale.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Challenges and limitations<\/h3>\n\n\n\n<p>Should you use popunder traffic, you may get colder leads. The user may not be interested in making a purchase, so the click may just be driven by curiosity instead of intent. This means that you may have to do more work to achieve conversion.<\/p>\n\n\n\n<p>There are other risks, such as increased bot traffic and limited brand safety. However, these can be addressed by using trusted ad networks like <a href=\"https:\/\/www.kadam.net\/\">Kadam<\/a> that support anti-fraud measures and placement filtering.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where to Get Popunder Traffic<\/h2>\n\n\n\n<p>Many ad networks let you use popunder ads. So, as long as the network that you\u2019re using supports it, you can get this type of traffic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Top ad networks offering popunder inventory<\/h3>\n\n\n\n<p>See our top options below:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Ad network<\/strong><\/td><td><strong>Why it\u2019s one of the best<\/strong><\/td><\/tr><tr><td>Kadam<\/td><td>Strong bot filtering and detailed site ID reports<\/td><\/tr><tr><td>Adsterra<\/td><td>Expansive global reach for easy campaign scaling<\/td><\/tr><tr><td>PropellerAds<\/td><td>Supports AI-based optimization<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to evaluate a traffic source<\/h3>\n\n\n\n<p>When looking at popunder networks, consider the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anti-fraud mechanisms<\/li>\n\n\n\n<li>Transparency<\/li>\n\n\n\n<li>Traffic volume<\/li>\n\n\n\n<li>Affiliated publishers&nbsp;<\/li>\n\n\n\n<li>User-friendliness of the platform<\/li>\n<\/ul>\n\n\n\n<p>Look at the customer support options as well. Ideally, a manager will be assigned to help you create successful campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Launch a Popunder Campaign<\/h2>\n\n\n\n<p>After choosing a platform, follow the steps below to run the campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Set up the offer and landing page&nbsp;<\/h3>\n\n\n\n<p>Since you\u2019re an affiliate, the brunt of the work is connected with choosing a profitable offer. If the landing page is provided as well, your job is basically done. Otherwise, make sure that it loads quickly across all devices.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Identify campaign parameters<\/h3>\n\n\n\n<p>Here, you need to identify your target audience based on the various parameters supported by your selected platform. Then, limit how frequently the ad can be shown. If supported, also show the ads at the times that you think they will convert best.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Track and measure performance<\/h3>\n\n\n\n<p>If you\u2019re using Kadam, you can track everything within the platform. Monitor key metrics such as CTR, CPL, conversion rates, and ROI. This way, you can make changes to the campaign if required.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Work with Popunder Traffic Efficiently<\/h2>\n\n\n\n<p>Popunder advertising can yield great results. So, keep this discussion in mind to help you do things right.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Common mistakes to avoid<\/h3>\n\n\n\n<p>Certain things can decrease the effectiveness of your campaign, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Using low-quality offers<\/li>\n\n\n\n<li>Not filtering unprofitable sites<\/li>\n\n\n\n<li>Not setting an ad frequency limit<\/li>\n<\/ul>\n\n\n\n<p>Even if the offer isn\u2019t mobile-specific, everything must be mobile-friendly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Testing and optimization strategy<\/h3>\n\n\n\n<p>Since the general idea is to cast a wide net, start with broad targeting. Then, based on the initial data, limit your audience accordingly. Also, consider split testing to find out which creatives and audiences yield the highest ROI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When to scale or stop a campaign<\/h3>\n\n\n\n<p>It\u2019s good to scale when you\u2019ve found the best audiences and the campaign is still highly profitable. However, consider pausing or stopping if the traffic quality drops or you\u2019re not getting a positive ROI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1754401795924\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>How does popunder traffic work?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>It opens a window behind the one that the user is currently on, so that it\u2019s not intrusive. Once they close their current tab, they\u2019ll see the ad.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1754401805442\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Is popunder allowed in affiliate marketing?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The offer dictates which traffic sources are accepted, so we suggest referring to that.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1754401813811\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Which offers convert well with popunder ads?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The popunder ad format works well when there\u2019s an assumed broad appeal or it\u2019s a one-click conversion. So, if the user only needs to sign up for you to get paid, this will work well.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1754401836627\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Can I track user actions from popunder clicks?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Yes. You can use tracking links, pixels, and even heat maps.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1754401857014\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>How do I avoid wasting budget on bad pop traffic?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Blacklist poor-performing sites and only use popunder networks like <a href=\"https:\/\/www.kadam.net\/en\/agency\">Kadam<\/a>. These services have a comprehensive fraud detection system that prevents bots from interacting with your ads.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p><em>All trademarks and brand names mentioned in the article are the property of their respective owners. This material is not affiliated with or sponsored by any of the mentioned brands or their owners, and does not reflect their views or opinions.<\/em><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Popunder advertising may not be the first thing that comes to mind, but it can be very useful for advertisers and affiliate marketers. Learn more about it and see how you can make it work for your campaign.<\/p>\n","protected":false},"author":2,"featured_media":254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2],"tags":[92,81],"class_list":["post-229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertisers","tag-guides-tutorials","tag-pops"],"custom_author":"kadam","_links":{"self":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/comments?post=229"}],"version-history":[{"count":2,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/229\/revisions"}],"predecessor-version":[{"id":232,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/229\/revisions\/232"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/media\/254"}],"wp:attachment":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/media?parent=229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/categories?post=229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/tags?post=229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}