{"id":2159,"date":"2026-08-29T09:11:51","date_gmt":"2026-08-29T09:11:51","guid":{"rendered":"https:\/\/www.kadam.net\/blog\/?p=2159"},"modified":"2026-08-28T09:15:04","modified_gmt":"2026-08-28T09:15:04","slug":"video-talk-kadam-ceo-how-large-scale-products-buy-traffic","status":"publish","type":"post","link":"https:\/\/www.kadam.net\/en\/blog\/newsevents\/video-talk-kadam-ceo-how-large-scale-products-buy-traffic\/","title":{"rendered":"Video Talk by Kadam CEO: How Large-Scale Products Buy Traffic"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">At\u00a0<strong>G GATE CONF 2026<\/strong>, Sergiy Sergienko, CEO of Kadam, gave a talk on how large-scale products acquire and evaluate traffic \u2014 and why a performance-only approach is no longer enough to sustain further growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The full recording of the talk is now available on YouTube&nbsp;<strong>in Russian<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u0422\u0440\u0430\u0444\u0438\u043a \u0433\u043b\u0430\u0437\u0430\u043c\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u0441\u0435\u0442\u0438: \u043a\u0430\u043a \u0437\u0430\u043a\u0443\u043f\u0430\u044e\u0442 \u043a\u0440\u0443\u043f\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b | \u0421\u0435\u0440\u0433\u0435\u0439 \u0421\u0435\u0440\u0433\u0438\u0435\u043d\u043a\u043e | G GATE CONF 2026\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fXkIDWxjAzY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In the talk, Sergiy covers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>why acquisition costs are rising and why performance marketing eventually hits a ceiling;<\/li>\n\n\n\n<li>how media advertising affects branded traffic, acquisition, and retention;<\/li>\n\n\n\n<li>why Last Click does not always reflect the true contribution of an advertising channel;<\/li>\n\n\n\n<li>how PostView and PostClick work, and why a $1 FTD can sometimes be a realistic result;<\/li>\n\n\n\n<li>why audience segmentation and working with users at every stage of the funnel matter;<\/li>\n\n\n\n<li>what data helps evaluate traffic performance more accurately and make better budget allocation decisions.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The talk also includes practical cases. For example, Sergey shows how&nbsp;<strong>Kadam\u2019s branded traffic dropped by 35%<\/strong>&nbsp;after media placements were paused, and began recovering once they were resumed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Watch Sergiy Sergienko\u2019s full talk on YouTube<\/strong>.<\/p>\n\n\n\n<div class=\"event-date\">\n    <p class=\"event-date__text\">26.06.2026<\/p>\n<\/div> ","protected":false},"excerpt":{"rendered":"<p>Watch Sergiy Sergienko, CEO of Kadam, explain how large-scale products evaluate traffic, why Last Click has limits, and how media advertising affects acquisition and retention.<\/p>\n","protected":false},"author":5,"featured_media":2160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[5],"tags":[95],"class_list":["post-2159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsevents","tag-events-community"],"custom_author":"Kadam","_links":{"self":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/2159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/comments?post=2159"}],"version-history":[{"count":1,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/2159\/revisions"}],"predecessor-version":[{"id":2161,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/2159\/revisions\/2161"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/media\/2160"}],"wp:attachment":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/media?parent=2159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/categories?post=2159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/tags?post=2159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}