{"id":2112,"date":"2026-08-18T09:18:50","date_gmt":"2026-08-18T09:18:50","guid":{"rendered":"https:\/\/www.kadam.net\/blog\/?p=2112"},"modified":"2026-08-18T09:18:51","modified_gmt":"2026-08-18T09:18:51","slug":"vast-creatives-for-video-campaigns","status":"publish","type":"post","link":"https:\/\/www.kadam.net\/en\/blog\/advertisers\/vast-creatives-for-video-campaigns\/","title":{"rendered":"VAST Creatives Are Now Available in Kadam Video Campaigns"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Kadam now offers a new way to add creatives to video campaigns: instead of uploading an MP4 file, advertisers can use a&nbsp;<strong>VAST URL<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This allows advertisers to use their own VAST infrastructure and manage video creatives on their side.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>What\u2019s changed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Previously, launching a video campaign required uploading an MP4 file directly to Kadam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now there are two options:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>upload an MP4 file;<\/li>\n\n\n\n<li>add a\u00a0<strong>VAST URL<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">When VAST is used, the advertiser adds the URL to the campaign, while their VAST server determines which video creative is shown to the user.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>What VAST gives advertisers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dynamic creative rotation<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You are no longer limited to a single video file within a campaign. The advertiser\u2019s VAST server can dynamically select which creative to serve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Your own analytics and tracking<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Video serving and tracking can remain on the advertiser\u2019s side, allowing teams to use their existing infrastructure for video campaign measurement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Campaign management in Kadam<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign settings and management remain available in the Kadam platform. Advertisers can also use the Advertiser API for automation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This setup is especially useful for advertisers who need more control over video creatives and already work with their own VAST infrastructure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>How to get access<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The feature is enabled through a Kadam manager.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to use VAST creatives in your video campaigns,&nbsp;<strong>contact your Kadam manager to request access<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kadam now supports VAST URLs for video campaigns. Use your own VAST infrastructure, dynamic creative rotation, and advertiser-side tracking.<\/p>\n","protected":false},"author":5,"featured_media":2113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2],"tags":[111],"class_list":["post-2112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertisers","tag-product-updates"],"custom_author":"Kadam","_links":{"self":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/2112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/comments?post=2112"}],"version-history":[{"count":1,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/2112\/revisions"}],"predecessor-version":[{"id":2114,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/2112\/revisions\/2114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/media\/2113"}],"wp:attachment":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/media?parent=2112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/categories?post=2112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/tags?post=2112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}