{"id":2078,"date":"2026-08-06T08:10:48","date_gmt":"2026-08-06T08:10:48","guid":{"rendered":"https:\/\/www.kadam.net\/blog\/?p=2078"},"modified":"2026-08-06T08:10:50","modified_gmt":"2026-08-06T08:10:50","slug":"conversion-details","status":"publish","type":"post","link":"https:\/\/www.kadam.net\/en\/blog\/advertisers\/conversion-details\/","title":{"rendered":"Conversion Details: More Data for Every Event"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The conversions section in the Kadam advertiser dashboard has been updated. The \u201cPostback Log\u201d has become \u201cConversion Details\u201d: now you can view complete information for every event directly in the interface, quickly identify why a conversion was not counted, and analyze PostView and PostClick results separately.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Previously, the section displayed only the click time, conversion time, amount, and one of three statuses. If a conversion was not counted, the advertiser had to contact support to find out why. Now this information is available directly in the dashboard.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>What Has Changed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of three basic statuses, there are now 13 detailed conversion statuses. For example, you can immediately see whether an event was not counted because it was a duplicate, had an invalid&nbsp;click_id, used an unknown currency, or contained another error.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The following information is also displayed for each conversion:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the full postback callback URI;<\/li>\n\n\n\n<li>click and conversion times;<\/li>\n\n\n\n<li>the delay between the interaction and the conversion;<\/li>\n\n\n\n<li>the CPA cost;<\/li>\n\n\n\n<li>Remote User ID;<\/li>\n\n\n\n<li>retargeting audience;<\/li>\n\n\n\n<li>the reason why the conversion was not counted.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This makes it possible to identify data transmission errors faster and investigate conversions without additional communication with support.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>PostView and PostClick as Separate Conversion Types<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PostView and PostClick are now displayed as separate conversion types alongside Approve, Reject, and Hold.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advertisers can filter conversions after an impression or a click separately and see which audience the user came through, which interaction preceded the result, and how much time passed before the target action was completed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This makes it easier to understand what actually affects campaign results: a direct click on the ad or an impression after which the user returned and converted later.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>Exporting Data to CSV and Transferring It via API<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Data from the section can be exported to CSV in one click. The file will include conversions based on the filters selected in the dashboard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A new API endpoint is now available for automatic data transfer:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">POST \/api\/v1\/stats\/conversions<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It can be used to transfer conversion data to your own BI system, tracker, or internal analytics infrastructure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PostView and PostClick conversion data is stored for five years, so it can be used not only for operational campaign monitoring but also for cohort and long-term analysis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>Who Will Benefit From the Update<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The new conversion details are available to Kadam advertisers and are especially useful for teams that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>work with CPA campaigns and pass conversions via postbacks;<\/li>\n\n\n\n<li>run advertising campaigns in iGaming, finance, nutra, and dating;<\/li>\n\n\n\n<li>use retargeting audiences;<\/li>\n\n\n\n<li>analyze PostView and PostClick conversions separately;<\/li>\n\n\n\n<li>transfer data to Keitaro, Binom, their own trackers, or BI systems.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The updated section is already available in the Kadam advertiser dashboard. Go to \u201cConversion Details\u201d to view event data and use the new filters, export, and API.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>Can I see why a conversion was not counted?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. The section displays the specific reason why a conversion was not counted, such as a duplicate, an invalid&nbsp;click_id, or an unknown currency.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>Can PostView and PostClick conversions be analyzed separately?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. PostView and PostClick are now available as separate conversion types. They can be filtered and analyzed separately.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>Can conversion data be exported?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. Data can be exported to CSV based on the selected filters or retrieved via API using the&nbsp;POST \/api\/v1\/stats\/conversionsendpoint.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kadam has updated the conversions section: extended details are now available with 13 statuses, reasons why conversions were not counted, separate PostView and PostClick analysis, CSV export, and data transfer via API.<\/p>\n","protected":false},"author":5,"featured_media":2079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2],"tags":[111],"class_list":["post-2078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertisers","tag-product-updates"],"custom_author":"Kadam","_links":{"self":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/2078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/comments?post=2078"}],"version-history":[{"count":1,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/2078\/revisions"}],"predecessor-version":[{"id":2080,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/2078\/revisions\/2080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/media\/2079"}],"wp:attachment":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/media?parent=2078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/categories?post=2078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/tags?post=2078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}