{"id":2022,"date":"2026-06-15T08:28:22","date_gmt":"2026-06-15T08:28:22","guid":{"rendered":"https:\/\/www.kadam.net\/blog\/?p=2022"},"modified":"2026-08-04T08:32:06","modified_gmt":"2026-08-04T08:32:06","slug":"fifa-world-cup-2026-igaming-strategy","status":"publish","type":"post","link":"https:\/\/www.kadam.net\/en\/blog\/newsevents\/fifa-world-cup-2026-igaming-strategy\/","title":{"rendered":"FIFA World Cup 2026: Maximize the Opportunity for Your iGaming Brand"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The FIFA World Cup 2026 will be one of the biggest opportunities of the year for iGaming brands and affiliate teams. The tournament is expected to drive strong demand for traffic and create new opportunities to attract audiences, build brand awareness, and engage players across every stage of the funnel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a joint webinar, experts from Kadam and Betoholic Team explain how to prepare campaigns for peak demand, from GEO selection and ad formats to attribution, traffic quality, and scaling around key matches.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"FIFA World Cup 2026: \u043c\u0430\u043a\u0441\u0438\u043c\u0443\u043c \u0434\u043b\u044f iGaming-\u0431\u0440\u0435\u043d\u0434\u0430 | Kadam x Betoholic Team\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/XroHIl4uF8I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What the Webinar Covers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The experts discuss:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>where to find traffic volume and which GEOs to prioritize;<\/li>\n\n\n\n<li>how to combine Banner, Video, Popunder, Push, and In-Page Push;<\/li>\n\n\n\n<li>when to launch and pause campaigns based on the match schedule;<\/li>\n\n\n\n<li>how to choose between CPA, RevShare, Hybrid, and CPC;<\/li>\n\n\n\n<li>why last-click attribution does not show the full impact of display advertising;<\/li>\n\n\n\n<li>how to evaluate Post-View and Post-Click conversions;<\/li>\n\n\n\n<li>which creatives and localization approaches work best;<\/li>\n\n\n\n<li>how to control traffic quality and protect budgets from fraud.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Speakers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vladislav Umnitsyn<\/strong>&nbsp;\u2014 Owner of Kadam, CEO of Smart Dynamics<br><strong>Alex Lofmor<\/strong>&nbsp;\u2014 Founder &amp; CEO of Betoholic Team<br><strong>Sergey Sergienko<\/strong>&nbsp;\u2014 CEO of Kadam and webinar moderator<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to prepare iGaming campaigns for the FIFA World Cup 2026: GEO selection, traffic sources, ad formats, attribution, quality control, and scaling.<\/p>\n","protected":false},"author":5,"featured_media":2023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[5],"tags":[95],"class_list":["post-2022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsevents","tag-events-community"],"custom_author":"Kadam","_links":{"self":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/2022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/comments?post=2022"}],"version-history":[{"count":1,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/2022\/revisions"}],"predecessor-version":[{"id":2024,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/2022\/revisions\/2024"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/media\/2023"}],"wp:attachment":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/media?parent=2022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/categories?post=2022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/tags?post=2022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}