{"id":1610,"date":"2026-03-12T11:36:37","date_gmt":"2026-03-12T11:36:37","guid":{"rendered":"https:\/\/www.kadam.net\/blog\/?p=1610"},"modified":"2026-05-07T11:41:44","modified_gmt":"2026-05-07T11:41:44","slug":"multichannel-chains-by-verticals","status":"publish","type":"post","link":"https:\/\/www.kadam.net\/en\/blog\/advertisers\/multichannel-chains-by-verticals\/","title":{"rendered":"Multichannel Chains in 2026: Vertical-Specific Scenarios"},"content":{"rendered":"\n<p>We break down how <a href=\"https:\/\/www.kadam.net\/en\/advertiser\">to run campaigns using multiple<\/a> ad formats and traffic sources. Learn how to build multichannel funnels in fintech, <a href=\"https:\/\/www.kadam.net\/en\/blog\/advertisers\/mobile-software-promotion-push-popunder-ads\/\">software<\/a>, iGaming, and dating.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Multichannel Funnels Matter<\/strong><\/h2>\n\n\n\n<p>Users rarely complete a target action after the first interaction with an ad. In most cases, they need several touchpoints with a brand: first seeing an ad, then receiving a reminder, and only after that exploring content before making a decision.<\/p>\n\n\n\n<p>According to industry research, users may require 5\u201310 touchpoints before converting. A multichannel approach helps build this journey while reducing the overall CPA.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How a Multichannel Funnel Works<\/strong><\/h2>\n\n\n\n<p>A multichannel funnel is a sequence of advertising formats that gradually guides a user toward a target action: registration, installation, or purchase.<\/p>\n\n\n\n<p>Formats are not launched randomly \u2014 each one has its role in the funnel and a specific timing.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Role of Traffic Sources<\/strong><\/h2>\n\n\n\n<p><strong>Popunder (clickunder\/popunder)<br><\/strong><a href=\"https:\/\/www.kadam.net\/en\/clickunder\">Provides broad reach and attracts cold audiences. <\/a>Used to generate traffic at a low cost and quickly test hypotheses.<\/p>\n\n\n\n<p><strong>Push Notifications<\/strong><strong><br><\/strong>Work in the middle of the funnel. Bring users back and reinforce interest in the offer.<br>Classic push (subscription-based) and in-page push are different formats.<\/p>\n\n\n\n<p><strong>Native Ads and Banners<\/strong><strong><br><\/strong>Build trust and warm up the audience. These are ad placements integrated into website content.<\/p>\n\n\n\n<p><strong>In-app Traffic (within app browsers)<\/strong><strong><br><\/strong>This is the same push, popunder, or native traffic, but inside applications (e.g., built-in browsers), where creatives need to be adapted to the environment.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Build Funnels by Vertical<\/strong><\/h2>\n\n\n\n<p>The length and structure of the funnel depend on the complexity of the target action.<\/p>\n\n\n\n<p>If the action is simple (subscription, installation), a short funnel is enough:<br><a href=\"https:\/\/www.kadam.net\/en\/blog\/advertisers\/scale-pop-traffic-without-losing-roi\/\">popunder<\/a> \u2192 landing page<\/p>\n\n\n\n<p>If the action is more complex (registration, deposit, purchase), use a longer funnel:<br>popunder \u2192 native ads \u2192 retargeting<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Touchpoint Sequence<\/strong><\/h2>\n\n\n\n<p>A typical funnel logic looks like this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>popunders provide the first contact and reach<\/li>\n\n\n\n<li>push notifications bring users back<\/li>\n\n\n\n<li>native ads and banners warm up the audience<\/li>\n\n\n\n<li>retargeting converts the user<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Multichannel Funnels by Vertical<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Fintech and Trading<\/strong><\/h3>\n\n\n\n<p>Trust is key. Use educational content, native ads on authoritative platforms, and retargeting.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Software<\/strong><\/h3>\n\n\n\n<p>Focus on value and urgency. Popunders and push notifications work well, including in-page push.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>iGaming<\/strong><\/h3>\n\n\n\n<p>Emotional engagement and event-based timing are crucial.<br><a href=\"https:\/\/www.kadam.net\/en\/blog\/advertisers\/from-lead-to-deposit-igaming-retargeting-funnel\/\">You can schedule<\/a> push notifications around major events using campaign scheduling settings, apply gamification, and build trust through native content.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Dating<\/strong><\/h3>\n\n\n\n<p>Teasers with strong CTAs work best. Use intermediate landing pages (quizzes).<br>Users who don\u2019t convert can be brought back through retargeting with new creatives.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Launch Effective Multichannel Funnels<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Set Up Tracking<\/strong><\/h3>\n\n\n\n<p>Use trackers such as Voluum or Binom to understand which sources and segments drive conversions.<\/p>\n\n\n\n<p>Make sure to set up <a href=\"https:\/\/www.kadam.net\/en\/blog\/advertisers\/s2s-tracking-and-postbacks-in-pop-advertising\/\">S2S tracking<\/a> and postback.<br>Important: include the &amp;status parameter \u2014 without it, all conversions will be marked as approved, which distorts CPA and breaks optimization.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Analyze CR and CTR<\/strong><\/h3>\n\n\n\n<p>At the top of the funnel (popunders), conversion rates are lower \u2014 the audience is not warmed up yet.<br>Further down the funnel, CR increases while CTR may decrease.<\/p>\n\n\n\n<p>The key is to evaluate the contribution of each stage rather than comparing them directly.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Use Retargeting<\/strong><\/h3>\n\n\n\n<p>Set up retargeting for users who have already interacted with your landing page but haven\u2019t completed the target action.<\/p>\n\n\n\n<p>Retargeting is applied on top of different formats \u2014 push, native, or banners \u2014 depending on the vertical and strategy.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Optimize Campaigns with Auto Rules<\/strong><\/h3>\n\n\n\n<p>Run split tests to identify the best-performing creatives and landing pages.<\/p>\n\n\n\n<p>Use Auto Rules to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>block underperforming placements (via placement blacklist)<\/li>\n\n\n\n<li>decrease or adjust bids on weak segments (GEO, platform, source)<\/li>\n\n\n\n<li>increase bids on high-performing segments<\/li>\n<\/ul>\n\n\n\n<p>Keep in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Auto Rules work for CPC campaigns<\/li>\n\n\n\n<li>conditions are checked approximately every 5 minutes<\/li>\n\n\n\n<li>conditions within a rule are combined using AND logic<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Monitor Unit Economics<\/strong><\/h3>\n\n\n\n<p>To achieve profitability, you need to either reduce acquisition costs or improve conversion rates.<\/p>\n\n\n\n<p>If CPA increases, review:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>creatives<\/li>\n\n\n\n<li>funnel structure<\/li>\n\n\n\n<li>traffic sources and segments<\/li>\n\n\n\n<li>bidding strategy<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Multichannel funnels enable a structured approach to user acquisition \u2014 from the first touchpoint to conversion.<\/p>\n\n\n\n<p>This is not an optional tactic but a core tool for managing performance, especially in competitive verticals.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\ud83d\udc49 Planning to launch multichannel campaigns? <a href=\"https:\/\/partners.kadam.net\/campaigns\" target=\"_blank\" rel=\"noopener\">Join Kadam<\/a> and test combinations across formats and GEOs.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQ<\/strong><\/h2>\n\n\n\n<p><strong>What is a multichannel funnel?<\/strong><strong><br><\/strong>It\u2019s a sequence of ad touchpoints across different formats that leads a user to a target action.<\/p>\n\n\n\n<p><strong>How to choose the funnel structure?<\/strong><strong><br><\/strong>The more complex the action, the longer the funnel and the more touchpoints required.<\/p>\n\n\n\n<p><strong>Which formats work best together?<\/strong><strong><br><\/strong>A basic combination includes push notifications and popunders. Native ads and banners are also used, while retargeting is applied on top of these formats.<strong>How to measure performance?<\/strong><strong><br><\/strong>Using trackers, S2S tracking, and analytics at each stage of the funnel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to combine push, pop, and native ad types and get traffic from many sources. Our guide covers vertical-specific scenarios for running multichannel chains.<\/p>\n","protected":false},"author":5,"featured_media":1611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2],"tags":[92],"class_list":["post-1610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertisers","tag-guides-tutorials"],"custom_author":"Kadam","_links":{"self":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/1610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/comments?post=1610"}],"version-history":[{"count":1,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/1610\/revisions"}],"predecessor-version":[{"id":1612,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/1610\/revisions\/1612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/media\/1611"}],"wp:attachment":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/media?parent=1610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/categories?post=1610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/tags?post=1610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}