{"id":1603,"date":"2026-02-19T11:17:01","date_gmt":"2026-02-19T11:17:01","guid":{"rendered":"https:\/\/www.kadam.net\/blog\/?p=1603"},"modified":"2026-05-07T11:26:26","modified_gmt":"2026-05-07T11:26:26","slug":"push-native-social-funnel","status":"publish","type":"post","link":"https:\/\/www.kadam.net\/en\/blog\/advertisers\/push-native-social-funnel\/","title":{"rendered":"How to Combine Native, Social, and Push Ads into a Single Campaign"},"content":{"rendered":"\n<p>Want to run push and pop ads, native formats, and social media campaigns at the same time? Here\u2019s how to combine them into a single funnel \u2014 and how to analyze CPA, CR, and CTR across multiple channels.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Multi-Channel Funnel Analytics for a Single Offer<\/strong><\/h2>\n\n\n\n<p>Users rarely convert after the first interaction with a brand. They might see a banner, then a social media post, then a push notification \u2014 and only after that take action.<\/p>\n\n\n\n<p>Publishers <a href=\"https:\/\/www.kadam.net\/en\/blog\/publishers\/push-and-popunder-combine-for-maximum-profit\/\">monetize<\/a> traffic through multiple ad formats, which is why advertisers often run several campaigns for the same offer and analyze how touchpoints work together. This approach is called multi-channel funnel analysis.<\/p>\n\n\n\n<p>To make formats reinforce each other, campaigns should run in parallel.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Combine Push, Native, and Social Media<\/strong><\/h2>\n\n\n\n<p>Media buyers often combine <a href=\"https:\/\/www.kadam.net\/en\/push\">push<\/a>, pop, and social traffic \u2014 and for good reason.<\/p>\n\n\n\n<p>Relying on a single channel is risky. On average, users need 5\u201310 touchpoints before converting.<\/p>\n\n\n\n<p>A multi-channel setup helps reduce overall CPA: push delivers reach, while social media drives conversions.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Push Traffic in a Multi-Channel Funnel<\/strong><\/h2>\n\n\n\n<p>Push advertising is used for broad audience reach. Its main advantages are low CPC bids and fast campaign setup.<\/p>\n\n\n\n<p>Kadam has a user base of over 300 million people ready to receive push notifications.<\/p>\n\n\n\n<p>Web push delivers the main traffic volume, but to maximize reach, it\u2019s worth adding calendar push and in-page push \u2014 especially for iOS.<\/p>\n\n\n\n<p>Important:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>these formats do not require browser push notification permission<\/li>\n\n\n\n<li>calendar push (iCal) still requires user action \u2014 subscribing to a calendar<\/li>\n\n\n\n<li>on iOS 16.4+, web push is available via PWA, but requires \u201cAdd to Home Screen\u201d<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Native Ads in a Multi-Channel Strategy<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.kadam.net\/en\/advertiser\">Native<\/a> advertising works as a warming layer. It blends into content, builds trust, and gradually leads users toward conversion.<\/p>\n\n\n\n<p>Reviews, case studies, and editorial-style content reduce skepticism \u2014 especially effective in iGaming and fintech.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Social Media in the Performance Funnel<\/strong><\/h2>\n\n\n\n<p>Traffic from social platforms (Facebook, TikTok, Instagram) is expensive, so using it for cold acquisition is often inefficient.<\/p>\n\n\n\n<p>Instead, social media works best at the bottom of the funnel \u2014 as a conversion stage. A typical journey: a user sees a push or pop ad, engages with native content, and converts via social media.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Connect Push, Native, and Social<\/strong><\/h2>\n\n\n\n<p>Consistency is key.<\/p>\n\n\n\n<p>If you promise a 50% bonus in a push notification, the same offer must be confirmed in native content and social ads. Any mismatch will significantly increase the bounce rate.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Structure the Touchpoint Sequence<\/strong><\/h2>\n\n\n\n<p>A typical funnel setup:<\/p>\n\n\n\n<p><strong>Popunder<\/strong><strong><br><\/strong>Used for cold traffic and large-scale reach.<\/p>\n\n\n\n<p><strong>Push<br><\/strong>Works both as the first touchpoint and as a <a href=\"https:\/\/www.kadam.net\/en\/blog\/advertisers\/how-to-create-a-retargeting-campaign-full-guide\/\">retargeting<\/a> tool, depending on the campaign strategy.<\/p>\n\n\n\n<p><strong>Native Ads<\/strong><strong><br><\/strong>Build trust and warm up the audience.<\/p>\n\n\n\n<p><strong>Social Media<\/strong><strong><br><\/strong>Final stage \u2014 social proof and conversion.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>CR and CTR Across Funnel Stages<\/strong><\/h2>\n\n\n\n<p>At the top of the funnel (pop and push):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>high CTR<\/li>\n\n\n\n<li>higher actual CPA \/ CPL<\/li>\n\n\n\n<li>low CR<\/li>\n<\/ul>\n\n\n\n<p>This is expected \u2014 the audience is cold.<\/p>\n\n\n\n<p>At the bottom of the funnel (native and social):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CTR is typically lower than push in absolute terms<\/li>\n\n\n\n<li>but CR is significantly higher<\/li>\n<\/ul>\n\n\n\n<p>At this stage, users are already familiar with the offer and more likely to convert.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Attribution and Tracking in a Multi-Channel Funnel<\/strong><\/h2>\n\n\n\n<p>Set up <a href=\"https:\/\/www.kadam.net\/en\/blog\/advertisers\/real-time-analytics-popunder-anomalies-click-spikes\/\">analytics<\/a> from the start.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Tracker and Postback<\/strong><\/h3>\n\n\n\n<p>Use trackers like Voluum, Binom, or Keitaro.<br>Make sure your affiliate network sends conversions via <a href=\"https:\/\/www.kadam.net\/en\/blog\/advertisers\/s2s-tracking-and-postbacks-in-pop-advertising\/\">S2S postback.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Attribution<\/strong><\/h3>\n\n\n\n<p>Configure your tracker to identify the source of each conversion: push, pop, native, or social.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Retargeting and User Re-Engagement<\/strong><\/h2>\n\n\n\n<p>Users rarely convert on the first touch \u2014 bringing them back is critical.<\/p>\n\n\n\n<p>Use retargeting:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exit-intent<\/strong> \u2014 trigger campaigns for users about to leave without converting. Push or pop ads can bring them back in the next session.<\/li>\n\n\n\n<li><strong>Repeated touchpoints<\/strong> \u2014 build a sequence: first a reminder, then a stronger offer (e.g., bonus or urgency).<\/li>\n\n\n\n<li><strong>User segmentation<\/strong> \u2014 segment audiences by behavior (clicked but didn\u2019t register, registered but didn\u2019t deposit) and tailor creatives accordingly.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Optimization and Scaling<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>test creatives across all channels<\/li>\n\n\n\n<li><a href=\"https:\/\/www.kadam.net\/en\/blog\/advertisers\/auto-rules-for-push-campaigns-examples-and-use-cases\/\">use Kadam\u2019s auto-rules<\/a> to cut underperforming traffic<\/li>\n\n\n\n<li>scale only profitable GEOs<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\ud83d\udc49 Want to run multi-channel campaigns? <a href=\"https:\/\/partners.kadam.net\/campaigns\" target=\"_blank\" rel=\"noopener\">Sign up on Kadam<\/a> and access over 10 billion daily impressions.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQ<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How does a multi-channel funnel work?<\/strong><\/h3>\n\n\n\n<p>A multi-channel funnel is built around sequential touchpoints. First, you attract attention using low-cost channels like push or pop. Then you warm up users with native content, and finally drive conversions through social media or retargeting. This approach increases conversion probability and reduces cost per lead.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why combine different ad formats?<\/strong><\/h3>\n\n\n\n<p>Each format serves a different purpose. Push and pop provide cheap reach, native builds trust, and social media reinforces the decision through social proof. Together, they lower CPA and create a more stable acquisition funnel.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How should traffic sources be structured?<\/strong><\/h3>\n\n\n\n<p>The typical strategy moves from cold to warm traffic. Start with push and pop for reach, then use native content to build intent, and finish with social media for conversion. The exact setup may vary depending on the vertical and offer.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you track performance in a multi-channel funnel?<\/strong><\/h3>\n\n\n\n<p>Use a tracker with S2S postback to accurately attribute conversions. Combine this with GA4 behavioral analytics to analyze CR, CTR, and actual CPA\/CPL. This gives you a full picture of performance across all channels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to combine push ads, native advertising, and social media in a single funnel to earn from international traffic. Read our guide to running multichannel campaigns.<\/p>\n","protected":false},"author":5,"featured_media":1604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2],"tags":[92],"class_list":["post-1603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertisers","tag-guides-tutorials"],"custom_author":"Kadam","_links":{"self":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/1603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/comments?post=1603"}],"version-history":[{"count":1,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/1603\/revisions"}],"predecessor-version":[{"id":1606,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/posts\/1603\/revisions\/1606"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/media\/1604"}],"wp:attachment":[{"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/media?parent=1603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/categories?post=1603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kadam.net\/blog\/wp-json\/wp\/v2\/tags?post=1603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}