This guide for advertisers discusses how to combat fraud and build effective pop ads in the iGaming and Nutra niches. Read more to find out how to protect your budgets and increase your ROI.<\/p>\n\n\n\n
It\u2019s a sad fact that your ads will not always reach their target audience. Even a well-planned pop-up campaign with high-quality visuals<\/a> may fail to meet expectations. Sometimes, the profitability of your banners and landing pages drops due to bots and fraudulent activity.<\/p>\n\n\n\n Types of fraud you may encounter:<\/p>\n\n\n\n If bots consume traffic, your pops cannot reach the users you are targeting. Viruses also occasionally cause problems, as they prevent your tracker from assessing popunder traffic<\/a>, and you get inaccurate data.<\/p>\n\n\n\n When adware forces an ad to open, the traffic is considered \u201cjunk,\u201d and in 99% of cases, the user closes it without a second glance.<\/p>\n\n\n\n In this case, advertisers invest money and experience high bounce rates, low conversions, and unusual on-site times, CR, and CTR. As a result, their ROI ends up negative.<\/p>\n\n\n\n These are the measures you can take to counter fraudulent activity. It\u2019s absolutely essential for advertisers<\/a> to attract their desired audience and pay only for impressions and clicks made by real, interested users.<\/p>\n\n\n\n To reduce fraud and prevent it at the traffic acquisition stage, Kadam uses a built-in anti-fraud system called Kaminari<\/strong>. It automatically detects and blocks low-quality bot and farm traffic before it can affect campaign performance.<\/p>\n\n\n\n Kaminari analyzes incoming mobile and web traffic across key parameters \u2014 IP addresses, device types, GEOs, and behavioral signals \u2014 and prevents impressions and clicks from suspicious sources.<\/p>\n\n\n\n If needed, advertisers can also use third-party trackers for deeper analytics. However, Kadam\u2019s core anti-fraud mechanisms already prevent most fraud scenarios at the platform level.<\/p>\n\n\n\n Thanks to Kadam\u2019s anti-fraud systems:<\/p>\n\n\n\n Split testing will help you find poor-performing traffic sources, including fraudulent pop traffic. Just run a regular campaign as you normally would, evaluate the results, create black- and white-lists, and lists of placements to either block or scale. You can safely expand your campaigns using automation instruments.<\/p>\n\n\n\n We recommend using proxies and anti-detect browsers to view your ads from the perspective of a user in your target GEO.<\/p>\n\n\n\n Mobile traffic is King in 2025. It accounts for 60\u201370% of all internet usage, which is why advertisers are adapting their popunders for smartphone screens.<\/p>\n\n\n\n To make your campaigns bring in more money, we recommend creating simple creatives with a clear CTA, monitoring your page load speed (aim for 1\u20132 seconds), and using targeting options for iOS\/Android, mobile networks, and more.<\/p>\n\n\n\nMain Types of Fraud in Pop Ads<\/h3>\n\n\n\n
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How Fraud Affects ROI<\/h3>\n\n\n\n
What Is Anti-Fraud in Popunder Campaigns?<\/h3>\n\n\n\n
Methods to Protect Advertiser Budgets<\/h2>\n\n\n\n
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Split Tests and Campaign Auto-Optimization<\/h3>\n\n\n\n
Using Proxies and Anti-Detect Tools<\/h3>\n\n\n\n
Best Practices for Working with Mobile Traffic<\/h2>\n\n\n\n
Retargeting and Conversion Growth<\/h3>\n\n\n\n